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career objective
results-driven sales and marketing executive eager to apply exceptional strategic planning, internal team building, and client relation skills toward actively supporting the employer in optimizing sales and profits
profile
ø offer 13 years of progressive marketing and sales management experience, with expertise in brand development and management, strategic positioning, campaign management, business development, and new market penetration
ø facilitate a client-focused, service-oriented environment vital to maximizing customer satisfaction and retention
ø design highly effective client- and project-specific advertising campaigns including social media, digital and online, tv and radio, outdoor, and direct marketing programs
ø identify and capitalize on opportunities to penetrate and develop highly competitive markets; monitor industry trends and developments, including competitor services and marketing activities
ø provide excellent service for existing customers while increasing market share; manage key accounts, develop niche markets, and administer major contracts resulting in high-revenue transactions
ø build, train, and lead top-performing support teams that increase brand awareness and sales; proactive team player equally effective in independent and collaborative settings
ø dynamic communication, presentation, negotiation, and relationship management skills
ø sharp technical proficiencies including ms office, photoshop, and illustrator
~ key achievements ~
- launched social media strategy division at cornucopia enterprises to increase market penetration through online networking and viral approaches
- negotiated and secured major long-term contracts for cornucopia enterprises in new advertising venues including shopping malls, outdoor locations, and airports; pioneered digital advertising campaigns for regional airports
- consistently increased year-over-year company revenues throughout tenure with cornucopia enterprises
- actively managed digital art solutions direct sales team participation in 15-18 trade shows annually; achieved excellent conversion rate and sales revenues
professional experience
cornucopia enterprises, redding, ca 2001 c present
vice president, sales and marketing
- successfully drive all aspects of sales and marketing efforts for this growing full-service advertising agency with a diverse client base; lead forward-thinking marketing team
- work closely with existing and prospective clients to define individual needs; develop and execute custom marketing strategies including brand development and positioning, graphics development, media buying and placement, print / television / radio production, social media marketing, and promotional events
- conduct extensive regional market research and analysis to identify areas for growth, expand advertising services, and successfully lead product development initiatives
- continually uphold the corporate values of integrity, openness, customer service, and results
digital art solutions, tempe, az 1997 c 2001
sales and marketing coordinator
- played an integral role on a highly productive multi-media marketing team; specialized in designing print and online collateral
- established national dealer accounts, pricing, and programs; managed all print media relationships
- assisted with developing web-based promotions and communicating marketing programs
~ community activity ~
volunteer youth leader 2006 c present
full-time volunteer missionary, the church of jesus christ of latter day saints, columbus, oh 1994 c 1996
education
university of phoenix, tempe, az 2006
bachelor of science in business, e-business emphasis
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