career objective                                           

results-driven sales and marketing executive eager to apply exceptional strategic planning, internal team building, and client relation skills toward actively supporting the employer in optimizing sales and profits

profile                                                              

ø  offer 13 years of progressive marketing and sales management experience, with expertise in brand development and management, strategic positioning, campaign management, business development, and new market penetration

ø  facilitate a client-focused, service-oriented environment vital to maximizing customer satisfaction and retention

ø  design highly effective client- and project-specific advertising campaigns including social media, digital and online, tv and radio, outdoor, and direct marketing programs

ø  identify and capitalize on opportunities to penetrate and develop highly competitive markets; monitor industry trends and developments, including competitor services and marketing activities

ø  provide excellent service for existing customers while increasing market share; manage key accounts, develop niche markets, and administer major contracts resulting in high-revenue transactions

ø  build, train, and lead top-performing support teams that increase brand awareness and sales; proactive team player equally effective in independent and collaborative settings

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  sharp technical proficiencies including ms office, photoshop, and illustrator

 

~ key achievements ~

• launched social media strategy division at cornucopia enterprises to increase market penetration through online networking and viral approaches
• negotiated and secured major long-term contracts for cornucopia enterprises in new advertising venues including shopping malls, outdoor locations, and airports; pioneered digital advertising campaigns for regional airports
• consistently increased year-over-year company revenues throughout tenure with cornucopia enterprises
• actively managed digital art solutions direct sales team participation in 15-18 trade shows annually; achieved excellent conversion rate and sales revenues

professional experience                            

cornucopia enterprises, redding, ca                                                                                                    2001 c present

vice president, sales and marketing

• successfully drive all aspects of sales and marketing efforts for this growing full-service advertising agency with a diverse client base; lead forward-thinking marketing team
• work closely with existing and prospective clients to define individual needs; develop and execute custom marketing strategies including brand development and positioning,  graphics development, media buying and placement, print / television / radio production, social media marketing,  and promotional events
• conduct extensive regional market research and analysis to identify areas for growth, expand advertising services, and successfully lead product development initiatives
• continually uphold the corporate values of integrity, openness, customer service, and results

 

digital art solutions, tempe, az                                                                                                                        1997 c 2001

sales and marketing coordinator

• played an integral role on a highly productive multi-media marketing team; specialized in designing print and online collateral
• established national dealer accounts, pricing, and programs; managed all print media relationships
• assisted with developing web-based promotions and communicating marketing programs

 

~ community activity ~

volunteer youth leader                                                                                                                         2006 c present

full-time volunteer missionary, the church of jesus christ of latter day saints, columbus, oh               1994 c 1996

education                                                          

university of phoenix, tempe, az                                                                                                          2006

bachelor of science in business, e-business emphasis