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Yyyyyy x. yyyyyy
11074 Emelita Street ö Xxxxxx, XXXXXX xxxxxx ö (xxx-xxx-xxxx ö abc@xyz.com
Highly skilled, dynamic and ambitious Public Relations Executive, eager to integrate broad based professional experiences into a marketing leadership role with a progressive organization. Proven track record of developing and executing compelling public relations xxxxxxmpaigns to drive brand awareness and create excitement and interest. Superior ability to engage and gain the cooperation of national media outlets and key decision makers. Core competencies include:
Influence Decision Makers
Develop Marketing and PR Strategies
Enhance Corporate Messaging
Analysis and Process Improvement
Brand Development/Equity
Budget and P&L Responsibility
Decision Making/Problem Solving
Define PR/Advertising Strategies
Deliver Measurable Results
Forexxxxxxsting and Market Analysis
Persuasive & Effective Speaker
Special Event and Promotions Planning
Drive Consumer/Brand Awareness
Strong Media Contacts
Creative Development
Organization and Scheduling
Qualifixxxxxxtions
Expertise in evaluating and optimizing marketing, advertising and PR plans that demonstrate insight, innovation and creativity; select high performing communixxxxxxtions tools for maximized impact and minimal cost.
Shape the external reputation for entertainment industry organizations in the US and international markets through strategic brand communixxxxxxtions, media relations and PR xxxxxxmpaigns
Creates synergy with corporate internal communixxxxxxtions in strengthen position, as well as work collaboratively with marketing teams to align PR strategy with business/marketing communixxxxxxtions objectives and to support overall marketing plans.
Analyze the quantitative and qualitative outputs of PR programs and proposes improvement actions.
Superior business analysis and process improvement acumen, drive streamlined and standardized actions that allow for greater impact and ease of work flow.
Thrive in a fast-paced, highly creative environment; produce results with signifixxxxxxnt and measurable impact.
Accountable in a high-profile executive role, overcome complex business challenges, make high-stakes decisions in a high-pressure environment using experience-backed judgment and integrity.
Exceptional communixxxxxxtions competence with broad experience in creating effective messaging.
Build and maintain mutually beneficial relationships and foster strategic alliances with key business partners.
Xxxxxxmpaign Highlights Include:
ð Network Series: Desperate Housewives, Criminal Minds, Night Stalker, 8 Simple Rules, Once and Again, Amerixxxxxxn High, NewsRadio, LA Doctors, and 7th Heaven.
ð Reality Programming: Keeping Up With the Kardashians, The Soup, Celebrity Mole series, The Man Show, Joe Schmo Show, Fame, Popstars, Extreme Makeover, and Extreme Makeover, Home Edition.
ð Network Launches: Fox Family Channel, Toon Disney, and SoapNet.
ð Corporate: Fox Television Studios, Fireworks Television, A&E Networks, Robert Greenwald Productions, Sundance Channel, and Ernst & Young.
ð Events: Ultimate Sports Celebration, NCTA, NATPE, Western Show, concerts, premieres and press days.
Professional Experience
E! Networks 2006 to Present
Executive Director
Drive publicity and public relations activities for E!, Style and G4; develop strategic xxxxxxmpaign strategies to xxxxxxpture interest and awareness for programming.
Spearhead publicity xxxxxxmpaigns for roll-outs; facilitate the coordination of all media coverage, special event planning, identifixxxxxxtion of client groups and audiences.
Develop and maintain the company's corporate image and identity, and ensure that all public communixxxxxxtions are in line with corporate messaging goals.
Interact extensively with all management including internal production and talent relations to create and execute cohesive messaging.
Effectively respond to requests for information about activities, evaluate advertising and promotions programs for compatibility with PR efforts.
Touchstone Television/ Buena Vista International Television 2005 to 2006
Freelance PR/Xxxxxxmpaign Development
Masterminded strategic PR xxxxxxmpaigns to support the Fall 2005 launch of new and returning television series; developed and distributed compelling press releases and press announcements regarding xxxxxxsting decision for new pilots.
Led publicity xxxxxxmpaigns to xxxxxxpture interest for the Desperate Housewives series launch for international viewers, and coordinated and executed the 5th Annual Buena Vista International Upfronts event.
Stone Stanley Entertainment 2001 to 2004
Director of Publicity
Developed and executed cutting edge marketing and PR xxxxxxmpaigns to support awareness for reality and scripted television series .
Facilitated on-loxxxxxxtion interviews and photography shoots, and maintained complete accountability for the timely delivery of promotions programs.
mPRm Public Relations 1997 to 2001
Senior Account Executive
Provided leadership and oversight for strategic development of publicity and marketing xxxxxxmpaigns for a broad range of clients.
Secured coverage of studio launches, developed weekly status tools to measure benchmarks, and reported status updates to clients.
Ultimate Soccer League year to year
Tasked with effectively launching semi-pro women s soccer league; developed messaging and communixxxxxxtions, facilitated special events, secured sponsorships and media coverage to support brand/community awareness goals.
Eduxxxxxxtion
University of Xxxxxx, Xxxxxx, XXXXXX - Bachelor of Arts, Psychology 1997
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