career objective                              

bilingual, results-driven regional / national account manager eager to apply superior business development, strategic marketing, and leadership skills toward actively supporting the employer in optimizing sales and profits

profile                                                

ø  offer numerous years of progressive sales management experience, with expertise in driving marketing, advertising, promotions, event production, and public relations efforts for major national and regional food industry accounts

ø  extensive background working with convenience stores, restaurants, and large food/grocery stores; generate referrals and new leads, manage key accounts, develop new markets, and administer major contracts resulting in high-revenue transactions

ø  monitor trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to penetrate and develop markets while providing excellent service for existing clients

ø  strategically plan and coordinate workflow and human resources for optimal coverage while containing labor costs; demonstrated ability to recruit, train, and lead exceptional support teams

ø  proactive team player equally effective in independent and collaborative environments

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  fully bilingual in english / spanish

professional experience                

rnr, inc., san antonio, tx                                                                                            2002 c present

business development and marketing

• effectively steer all aspects of business development operations to continually expand sales pipeline and increase market share; cultivate relationships with a diverse client base including local businesses, hospitals, restaurants, and educational facilities, as well as county, state, and federal government entities
• develop and implement comprehensive marketing and advertising plans for existing and new products and service lines; coordinate media buys, prepare and deliver winning presentations, actively participate in trade shows, administer customer mailing lists, and negotiate and renew contracts
• manage departmental and project budgets, ensure cost-effective execution of strategies, train and lead cross-functional personnel, and arrange for certification programs

 

mass inc. advertising and marketing, san antonio, tx                                                    1993 c 2002

marketing director

• established actionable short- and long-term objectives, sales goals, marketing strategies, corporate policies, and standard operating procedures; played an integral role in project proposal development, contract negotiations, budget management, vendor/distributor relations, community outreach initiatives, and media interactions
• worked closely with clients throughout southwest region to identify and address individual needs; acquired and managed key accounts including general mills, best foods, at&t and johnson & johnson
• designed promotions, collaborated on the creation of pos and marketing collateral, planned and produced special events and in-store demonstrations, provided merchandising services, delivered human resources support, and consistently exceeded client expectations

 

 

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font & vaamonde advertising, san antonio, tx                                                             1989 c 1993

branch marketing and promotions manager

• contributed to the creation and execution of highly successful merchandising programs, promotions, and special events for major clients including general foods kool-aid, proctor and gamble soap sector, and tang breakfast drink
• oversaw the development of multimedia marketing campaigns; co-authored television and radio scripts, arranged interviews, scheduled and authorized media buys, organized new product demonstrations and give-aways, orchestrated market tours, and oversaw creation of print advertising materials including posters, comic books, and coupons
• recruited, hired, trained, and supervised top-performing support team; conducted extensive vendor/supplier research to identify best values and negotiate service contracts

 

~ additional experience & community activity~

adjunct professor, del mar college, corpus christi, tx                                                 2004 c 2006    

volunteer, texas state attorney general, victoria, tx                                                     2003

vice president / board member, atascosa water board, atascosa, tx                          1994 c 1998

volunteer, hospice, san antonio, tx                                                                             1990 c 1995

board member, ywca, san antonio, tx                                                                       1990 c 1992

education                                           

university of houston, victoria, tx

master of arts in interdisciplinary studies

bachelor of arts in humanities

 

palo alto college, san antonio, tx

associate of applied science in sociology

 

 

~ certification ~

food service certification