victoria jacobson
0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx
abc@xyz.com

objective

executive profile

results-focused executive eager to contribute expertise in business development, strategic marketing, operations/administrative management, p& l/fiscal administration, and team leadership toward collaborating with a progressive organization in maximizing bottom-line performance

ø  offer numerous years of progressive sales experience with solid record of increasing brand awareness, sales, profitability, customer retention, and staff performance through detailed business analysis, budgeting, strategic sales planning, client relations, business development, personnel training, and marketing

ø  provide excellent service for existing customers while increasing market share; manage key accounts, develop niche markets, and administer major contracts resulting in high-revenue transactions

ø  effectively prospect, secure, and retain diverse client base; demonstrated ability to succeed despite unstable market conditions

ø  monitor trends and developments, including competitive services and marketing activities; successfully identify and capitalize on opportunities to penetrate and develop markets

ø  develop and institute internal team-building and customer service initiatives, electronic and broadcast media marketing campaigns, and business partnership programs

ø  execute human resources functions, including developing job titles and descriptions, recruiting and lead top-performing sales and support teams, launching employee recognition programs, and providing ongoing guidance and evaluation

ø  dynamic communication, presentation, negotiation, and relationship management skills; ability to assess and respond to client-specific needs

ø  proactive team player equally effective in independent and collaborative environments

ø  sharp technical proficiencies including website design, crm, ms office, and lotus notes

professional achievements

         as national director of sales at morton s, grew revenue by more than $90m; increased private dining and meeting sales by over 18%, boosted roi with vip client loyalty incentives, and increased average guest check by 22% with strategic menu redesign

         pioneered innovative precision marketing campaign for morton s, utilizing velocity broadcasting satellite network to generate more than $2.7m in profit through targeting clientele in the pharmaceutical, technology, and banking industries

         achieved 35% corporate growth at u.s. cellular through  tactical b2b and b2c business development

         successfully led region to reach and maintain #1 companywide ranking at weight watchers; served as public relations spokesperson alongside the duchess of york

         recognized as top performer at nutrisystem; maintained a90% closing ratio and 95% upsell ratio

         granted chairman s award for outstanding performance with insert company (2006)

         repeatedly named top territory producer (2001, 2003, 2004) and recognized with leadership award (2002) at weight watchers

   career

path

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victoria jacobson

national director of sales, morton s the steakhouse, chicago, il                       2006 c present

• established sales department for 81-restuarant chain; recruit, hire, train, and manage more than 100 personnel responsible for companywide national and local sales and marketing efforts
• oversee all aspects of operations including, sales, budget, p&l, contract negotiation, national account management, and coordinating annual conferences; apply cost controls and process improvements
• develop and implement consultative selling-based trainings, create client referral and retention programs, launch niche market promotions, utilize crm software to monitor and analyze performance

event sales manager, u.s. cellular, itasca, il                                                           2004 c 2006

• designed integrated sales, marketing, and public relations department; directed highly productive team of ten sales representatives, sales support, and business consulting specialists
• coordinated participation in sponsorship events, conventions, and trade shows targeting b2b growth opportunities
• created marketing strategy and eye-catching collateral for trade shows and branding venues; initiated cross-promotions and vendor partnerships

territory manager, weight watchers, chicago, il                                                     1993 c 2004

• successfully trained, developed and managed a high-performance team of 220 midwest region staff members vital to driving sales and profit growth for 11 stores and 28 remote locations
• authored and conducted nationwide sales training modules, sales presentations, and publicity events
• contributed to radio and television pr campaigns; pioneered client referral program

area sales training manager, nutrisystem, chicago, il                                          1989 c 1993

• in recognition of outstanding performance, entrusted with a range of responsibilities including hiring, staff development, business development, and consultative sales and needs analysis

education

bachelor of arts, psychology/management, university of illinois, chicago, il                     1986

affiliations

sales and marketing executives international ~ american society of training and development ~ mmpi  ~ american management association