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Yyyyyy x. yyyyyy

50 N Front St. #0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

 

Dynamic Marketing Professional with excellent academic background

and talents in product development eager to contribute expertise toward supporting a

progressive organization in driving sales and market share growth.

 

Qualifications Profile

 

Expert in biologics and tissue engineering with substantial achievements in medical device, spine, and orthopedic markets. Proven success in team-building and leadership, sales training, delivering presentations, and developing surgeon key opinion leaders (KOLs). Significant strengths in strategic planning and marketing, sales collateral development, market research and analysis, forecasting, budget development, and P&L (profit and loss) accountability.  Excel in developing strategic and tactical plans and initiatives to surpass targets and optimize product launch activities. Adeptly guide sales personnel and distributors to achieve or exceed assigned revenue goals.

 

Snapshot of Achievements:

 

  • Grew sales for four consecutive years translating to a Compounded Average Growth Rate (CAGR) of 23.1% for Fusion Technologies.
  • Penetrated and secured vast market share (35% overall) despite more than 100 competitors, and bolstered overall bone graft market to realize 7.5% CAGR.
  • Led VITOSS BA product launch where sales finished 150% to plan ($12M in 8 months) and lauded for orchestrating one of the most successful launches in company history.
  • Piloted revitalization that took VITOSS from 25% brand recognition to 67% in 2 years.
  • Integral member of product development team where new products represented 50% of sales revenues in 2004.
  • Recipient of Michigan Space Grant Consortium from NASA for Master s Program at Michigan Technological University.

 

Professional Experience

 

Orthovita Inc., Malvern, PA, 2004 to Present

Sr. Product Manager C Fusion Technologies

  • Proficiently formulate strategic plans to advance product marketing and management efforts.
  • Built Corporate Think Tank program featuring 100+ orthopedic spine and neurosurgeons and resulting in collaborations, market insights and KOL development.
  • Cost-effectively manage million dollar budget to plan for two consecutive years.

 

Continued ...

 

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued ...

 

  • Introduced mobile learning and LMS implementation to enhance sales rep education, productivity, and communication.
  • Devised and coordinated promotional campaigns, sales training and advertising tactics to generate 0.72% surgeon response rate and considerable market share expansion.
  • Led, motivated and supported OR-based sales force through comprehensive training, leveraging sales analytics, and delivering compelling and informative presentations at national sales meetings.
  • Initially brought on board as Product Development Engineer (2004) and assigned as project team leader for several product development initiatives as well as Dura repair, autologous stem cell harvest, and bone grafting line extensions for spinal fusion, scoliosis, revision hip and bone cysts.

 

                         

 

Prior Background:

 

Bone Biology and Mechanics Laboratory, Houghton, MI, 2002 to 2004

 

Henry Ford Hospital C Bone and Joint Center, Detroit, MI, 2001

 

Education

 

Michigan Technological University:

M.S., Materials Science and Engineering, 2004     GPA 3.9/4.0

B.S., Biomedical Engineering, 2002

 

Professional Development

 

Orthovita, Inc., 2009 to 2010

Leadership and Management Training

 

University of Chicago Booth School of Business, 2009

Certificate of Completion in Strategic Marketing Management

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