Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 ~ (xxx-xxx-xxxx ~ abc@xyz.com

 

 

Highly-skilled Marketing executive with proven expertise in creative and strategic programs for the global development of advertising campaigns, corporate identity, internet/intranet sites, marketing communications materials, and presentation development. Successfully able to lead company rebranding efforts to include corporate identity revitalization and repositioning, as well as managing corporate visual brand systems to ensure consistency and compliance across all areas of an organization.

Core Competencies:

•     Strategic Marketing •     Project Management •     Corporate Identity

•     Brand Management •     Key Client Relations •     Contract Negotiation

•     Marketing Campaigns •     Advertising Campaigns •     Pipeline Development

 

 

 

Ingenix, Eden Prairie, MN

Marketing Planner, 2008 C Present

• Determine the demand for products and services offered by Ingenix and its competitors and identify potential clients through lead generation, internet marketing, email campaigns, and advertising initiatives.
• Focus on maximizing profits and share of the market while ensuring corporate messages is efficiently relayed to customers.
• Oversee product development; monitor trends that indicate the need for new products/services.

 

eSecLending, Boston, MA, 2005 C 2008

 Director of Marketing

• Grew in professional ability and received promotion from Marketing Manager to Director of Marketing; developed professional potential in subordinate associates under supervision.
• Oversaw the consistent delivery of solutions and services through in-house proprietary tool.
• Utilized marketing strategies to globally promote good will for the organization; directly impacted 60% client recognition in Europe and Australia.

Key Accomplishments:

-         Implemented reorganized budget development process to more accurately forecast and manage annual $2 million sales/marketing budget.

-         Formulated, directed and coordinated marketing activities directly impacting revenue growth of more than 200% and client base growth of more than 180% since 2005.

-         Identified, developed, and evaluated marketing strategies, based on knowledge of established objectives and market characteristics, which yielded 10% more advertisement placements at no additional cost.

 

DST Systems/Boston Financial Data Services, Kansas City, MO & Quincy, MA, 1999 C 2005

Senior Corporate Marketing Coordinator

• Promoted from Marketing Specialist, to Corporate Marketing Specialist, Corporate Marketing Coordinator, to Senior Corporate Marketing Coordinator.
• Oversaw the realization of corporate identity rebranding.
• Reduced operating expenses 15% while streamlining annual budget of nearly $1MM.
• Produced compelling graphics and print media; handled media buying and placement for multiple ad campaigns.
• Provided creative direction for advertising, marketing collateral and annual reports.
• Liaised between DST, advertising agencies and print vendors, and DST's subsidiaries.

Key Accomplishments

-         Developed an online style guide and collateral repository; nominated for an award.

-         Nominated by colleagues for multiple quarterly departmental Peer Choice Awards.

-         Successfully enhanced PowerPoint presentation design process by launching innovative templates and overhauling older presentations.

 

**Additional experience as Account Manager for Coast International Telecommunications**

 

 

Masters of Business Administration, Not yet completed

University of Phoenix    

                                                                                                                   

Bachelor of Arts C Biological/Pre-Medical Illustration

Iowa State University, Ames, IA   

                                                                                                 

Work Abroad Program

University of Westminster, London, UK                                                                                    

Technical competencies include:  Microsoft Office, Photoshop, PageMaker, Illustrator, InDesign, Dreamweaver, and FrontPage