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Yyyyyy x. yyyyyy

PO Box 0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx ▪ abc@xyz.com


Objective

 

Top-Performing Sales Professional eager to contribute dynamic Business Development, Client Relationship Management, Marketing, and Promotion background toward actively supporting the employer in optimizing sales.


Profile

 

Offering 10+ years experience in sales and marketing, with consistent results in achieving fiscal and organizational objectives. Talent for defining and resolving discrepancies to avoid unnecessary cost expenditures. Effectively establish and manage key relationships with decision makers and strategic partners.


 

Project Management Advertising Negotiations Account Management Promotional Materials

Market Research & Analysis Account Expansion Event Planning Website Maintenance Budgeting


Key Achievements

 

  Achieved over $100K in new business sales to the television station within 10 months of employment.

  Increased key accounts spending year over year; generated 250% increase in one account, resulting in it becoming the largest billing account on the station.

  Relied upon to currently manage and service the largest billing account on the television station, due to exceptional customer service and account management skills.


Career Background

 

Account Executive - Greenspun Media/Vegas TV                                                                       2008-Present

  Contribute dynamic outside sales skills toward successfully developing and managing numerous local and regional television and internet advertising accounts.

  Consistently exceeded monthly sales goals through cost-effective strategic planning.

  Proactively built and established key client relationships to leverage long-term business opportunities.

  Innovatively design, develop and implement targeted marketing and advertising solutions, including creative promotions and event marketing.

 

Account Executive/Sales Promotions - The CW Las Vegas/My LVTV Television Station  2002-2008

  Planned and coordinated creative promotions, television, print and internet advertising concepts for sales staff, integral to boosting performance.

  Arranged and executed broad range of station promotional contests and events to generate public interest and promote branding.

  Strategically developed innovative direct mail campaign instrumental to enhancing market recognition and penetration and vital to driving competitive leveraging and business growth.

  Led and conducted weekly marketing meetings to inform management on current programs and new concepts, as well as open lines of communication between staff and senior management.

 

Fundraising/Event Planning Executive - The Leukemia & Lymphoma Society                            2001-2002

  Applied strong leadership and strategic planning skills toward effectively coordinating and overseeing event volunteers vital to achieving fundraising objectives.

  Created quality marketing and advertising tools, correspondence, newsletters, direct mail, and written collateral.

  Cost-effectively allocated, administered and oversaw seasonal forecasts and financial budgets.

 

Director of Marketing & Game Operations - Dakota Wizards Basketball Team                            1998-2000

  Actively conducted extensive research to define optimal marketing and promotional strategies to boost competitive leveraging, drive business growth, and sell advertising/sponsorship packages.

  Directed game day operations, organized season ticket drive, and created season program.


Education

 

Bachelor of Science in Business Administration, Marketing Emphasis, Business Communications Minor - University of Mary, Bismarck, ND

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