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yyyyyy x. yyyyyy

34 sagamore street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000
phone: (xxx-xxx-xxxx

abc@xyz.com

objective                                                   

 

dedicated health care insurance executive with excellent management background eager to contribute extensive industry knowledge, outstanding analytical and planning abilities, and superior marketing talents toward supporting a progressive organization in penetrating new markets.

areas of expertise                                    

 

         seasoned background in health insurance industry with significant knowledge of medicare and medicaid; impressive development and marketing experience for populations traditionally covered by assistance programs. 

         expert abilities in full spectrum of marketing and communications from strategy planning and development, though to implementation, tracking and reporting against projected and actual roi. 

         exceptional skills in market research, advertising development and placement, staff management, decision-making, product development, risk assessments, and business strategy planning/analysis; equally skilled in large corporate settings and smaller start-ups.

         displays a cooperative work ethic and a superior level of adaptability, initiative and conscientiousness.

         long-respected for integrity, prioritization skills, ingenuity, foresight, and multi-tasking abilities.

         excels at managing budgets, fusing resources, and advancing branding efforts through innovative programs and approaches.

         adeptly problem-solves complex situations and deploys business instinct and flexibility to achieve goals.

         valued for advanced abilities in planning, business development, team-building, vendor relations, and client service excellence.

professional experience                          

 

senior whole health, cambridge, ma, 2003 to present

director of sales & marketing

         played a vital role in development and launch of venture-backed company, contracting with medicare and medicaid to effectively serve dual-eligible and underserved population.  

  • successfully won massachusetts bid via rfr (request for reconsideration) process.

         conduct market research, develop business plan, oversee brand management and advertising initiatives, define and administer budget, and diligently steer regulatory compliance.

         exhibit outstanding expertise in strategy planning/development spanning member, provider and legislative areas.

         recruit, hire, train, coach and manage peak-performing sales force; generated $1m in gross revenue after only 7 months.

  • senior whole health named as fastest-growing private company in us by inc. magazine.
  • ranked #1 statewide for top market growth with enrollment exceeding projections by 20%.
  • achieved 60% increase in total sales, exceeding projections annually.
  • achieved second highest snp enrollment nationally.
  • attained breakeven status by 17th month of operations.
  • consistently ranked #1 in massachusetts holding 50% of overall state enrollment.
  • developed innovative incentive programs to drive early growth and overall sales.
  • exceeded projected pmpm yield by 35% via targeted growth (>12m monthly).

 

continued

 

kevin keyser ~ page 2 of 2

 

professional experience continued

 

  • achieved voluntary disenrollment rate of less than 1%.

 

amerigroup corporation, virginia beach, va, 1999 to 2003

manager, marketing & advertising                   

         spearheaded development, implementation, tracking and reporting of marketing and advertising strategies for multi-state corporation focusing on medicaid populations.

         oversaw $5m annual budget, devised and deployed marketing strategies, and championed initiatives to optimize corporate branding; instrumental in leading company to rank among 100 most profitable companies on forbes list.

         monitored and ensured regulatory compliance critical to maintaining high levels of quality assurance and customer trust.

         evaluated, selected and managed external vendors; exhibited a constant eye on cost control.

  • secured and serviced more than 650,000 members, translating to $2b in annual revenue.
  • enhanced daily business operations by centralizing information gathering and reporting functions.
  • seamlessly planned and orchestrated ipo launch and national awareness campaign.

 

blue cross of northeastern pennsylvania, wilkes-barre, pa, 1994 to 1999

manager, individual product marketing           

         resourcefully generated and launched growth strategies relevant to both indemnity and managed care lines for all non-group offerings; ranked #17 (of 345 companies) for overall growth and boosted lead generation by 35% per year.

         strategically partnered with commercial lines to facilitate transition into alternate product offerings for under and over age 65 members.

         integrated marketing and advertising functions to elevate productivity and maximize results.

         administered annual budget of $2m, led creative development activities, monitored regulatory adherence, and managed vendor/agency relations.

         conducted comprehensive market profiling to support and maximize future growth.

 

manager, research & product development

  • navigated development and enhancement of commercial and government program lines to ensure full product continuum of indemnity and managed care products.
  • successfully developed and administered individual hmo program, commercial ppo, hmo and traditional group benefits, and enhanced medicare hmo; achieved national program participation.
  • demonstrated adeptness in product/market research, product development, product lifecycle monitoring, and internal team leadership.

education                                                  

 

b.a. liberal arts, specializations in law & psychology, college misericordia, 1991

computer skills                                        

 

microsoft office suite, act!, infosys, mappoint, paradox

 

 

 

 

 

 

yyyyyy x. yyyyyy

34 sagamore street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000
phone: (xxx-xxx-xxxx

abc@xyz.com

 

 

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a senior-level marketing capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as indicated in the accompanying resume, i bring to you an excellent background in the health care insurance industry, outstanding expertise with medicare, medicaid and commercial lines, and solid experience with strategic planning, product development, branding, and compliance. to complement these qualifications, i offer strong organizational, research, and prioritization skills.

 

as a proactive contributor to your organization, you will find me to be a self-motivated professional and visionary leader committed to supporting you in achieving extraordinary levels of revenue growth through diligence, prudence, and exemplary planning skills.  i am confident that i could be a valuable asset to your company, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

kevin keyser

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