~  Accomplished Marketing Management Professional eager to contribute exceptional project leadership, relationship-building, and program management talents toward supporting a dynamic organization in optimizing bottom-line performance. ~

 

 

Proficiency in market research and analysis, marketing strategy/plan development, event planning and execution, promotions, budgeting, and fostering alliances and partnerships. Excel at anticipating industry trends, conducting competitive analysis, and advancing company directives through innovative communication initiatives.  Team-driven, thrive on challenges, perform well under pressure, and dependably ensure strict adherence to superior quality parameters. Methodical problem solver; able to create and execute novel solutions to meet defined business goals and needs.   Highly skilled in critical thinking, decision-making, delivering presentations, and staff management. Versatile and resourceful; quickly adapt to new roles, responsibilities, tasks, software, and environments.  Multilingual with fluency in English, Spanish and Portuguese, and conversational skills in German.

 

Selected Achievements:

 

         Steadily advanced throughout a series of promotions at Continental Airlines based on proven leadership talents, results, performance and work ethic.

         Spearheaded crisis communication plan vital to maintaining company s integrity and reputation following high-jacking of AeroMexico Flight 576.

         Championed creation and launch of web-based communications plan as well as an interactive marketing strategy to fortify brand awareness, bolster website traffic, and increase online sales for AeroMexico by 47% YOY.

         Grew revenues considerably for Continental Airlines by facilitating sales of Elite and President s Club cards to members.

         Steered business development efforts for Continental to more than double annual revenues from $2.8M to $6.2M.

         Explored and cultivated partnerships for Frequent Flyer Program to boost profitable mileage revenue streams for Continental.  

 

 

AeroMexico,  2008 to Present

International Marketing Director        (2009 to Present)

         Strategically centralize and drive international marketing efforts with a focus on Argentina, Brazil, Lima, Chile, Honduras, Spain, France, China and Japan.

         Leverage considerable industry expertise to effectively plan, orchestrate, evaluate and steer advertising initiatives, sponsorship marketing, special events, and frequent flyer program.

         Resourcefully coordinate public relations efforts and establish strategic partnerships to further penetrate market share.

 

Continued

 

 

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Professional Experience (AeroMexico) continued

 

U.S. Marketing Manager        (2008 to 2009)

         Critically analyzed, overhauled, and managed marketing department for U.S. Division.

         Cost-effectively controlled marketing budget of $3.5M.

         Applied significant leadership capabilities toward directing, motivating and managing team in full-scope marketing operations spanning advertising, public relations, communications, eCommerce, sponsorships, special events, frequent flyer program, and strategic partnerships.

 

Continental Airlines, 2000 to 2008

American Express Partner Marketing Manager         (2007 to 2008)

Offshore Partner Marketing Manager        (2005 to 2008)

         Managed, nurtured and expanded global partnership with American Express through products such as Platinum/Centurion card, membership rewards (US, Europe, Asia, and the Americas), International Airline Program, and establishment  efforts.

         Delivered compelling and informative presentations to motivate and gain offshore participation in bidding process.

• Coordinated full bidding process from negotiations to contract management, as well as fostering new partnership.

         Devised and implemented joint marketing plans geared to expand program participants and increase mileage sales. 

• Assisted management in assessing and defining mutual goals and objectives for each international partner.

• Demonstrated exemplary communication and interpersonal skills in maintaining effective, cooperative and responsive relationships with existing and potential business partners.

• Collaborated with partners in planning and preparing high-impact advertising and promotional materials to advance sales.  
• Dependably secured required legal approvals for new agreements, marketing messaging and other promotions, and exercised a sharp eye for detail to meticulously inspect advertising copy, audio and video tapes, and other promotional material for adherence to specifications.

         Actively supported new program/channel development, implementation and logistics for launching new partners in conjunction with integration team.

 

                   

 

Prior Roles with Continental Airlines:

 

Central Operation Relief Analyst           (2004 to 2005)

 

Reservation Sales Representative         (2000 to 2005)

 

 

B.A., Business Administration & Marketing, University of Houston,  graduated Cum Laude 2004

 

 

 

 

 

 

 

 

 

Date

 

 

Hiring Director

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a Marketing Director capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

As indicated in the accompanying resume, I bring to you a significant background in marketing management and forging strategic partnerships, and well-developed expertise in market plan development, promotions, PR, market research, and event planning/coordination. To complement these qualifications, I offer first-rate analytical, problem solving, communication, budgeting and multi-tasking skills which are paramount in directing marketing projects, programs and personnel.

 

As a member of your management team, you will find me to be a hard-working team player committed to supporting you in achieving your objectives through superior performance, initiative and dedication.  I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy