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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Tel: (xxx-xxx-xxxx

abc@xyz.com

 

Performance-driven Marketing Strategist / Research Executive eager to contribute expertise in steering full-scope marketing operations toward supporting a progressive organization in maximizing revenue performance.

 

Qualifications Profile

 

Extremely incisive and visionary leader offering seasoned background in strategic marketing, product development, brand and category management, public relations, and promotions. Substantial experience in consumer goods and services industries.  Adept at uncovering and leveraging consumer insights toward creating domestic and global business-building strategies and initiatives.  Combine leadership and team-building capabilities to motivate and guide highly-productive personnel.  Far-reaching talents in P&L (profit and loss) accountability and devising high-impact approaches to propel brand and market growth. 

 

Selected Achievements:

 

  • Successfully steered consumer insight initiatives for development of new Graduates toddler foods capturing incremental sales of $40M in first year. 
  • Leveraged exemplary forecasting and analytical thinking abilities to navigate strategic expansion of Graduates usage beyond toddler years, translating to projected incremental sales of $100M.
  • Proactively uncovered customer/shopper insights to improve category management and trade marketing initiatives for Gerber Baby Care which were adopted by major customers such as Wal-Mart, Babies R Us, and Target.
  • Drove strategic insights for Gerber baby bottles which led to brand repositioning and SKU rationalization, resulting in reduced COGS (cost of goods sold) and increased market share.
  • As Manager of Marketing Research for Gerber Graduate and Tender Harvest, elevated sales by 15% and played a major role in launching two of company s most successful project roll-outs.

         As Senior Research Associate for Ross-Cooper-Lund Associates, led daily operations of $1.6M account group consisting of clients such as Nabisco, American Express, Novartis, Carter Wallace, Reynolds Metals and BASF. 

 

Professional Experience

 

Giant Eagle, Inc., Pittsburgh, PA, 2009 to Present

Independent Contractor

         Demonstrate keen organizational skills in coordinating development of customer satisfaction study for Get Go Gas Station and Convenience Stores.

         Fortified one-on-one marketing programs by effectively integrating customer behavioral segments with Giant Eagle's loyalty card database.

         Proactively conducted deep dive data analysis of Giant Eagle's supermarket customer satisfaction study to successfully discover drivers of value and customers feeling valued.

 

Rejoov Fitness, LLC, Wayne, NJ, 2008 to 2009

Manager

         Founded and directed daily operations for personal training business serving the older adult population.

 

Continued

 

 

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

Gerber Products, Florham Park, NJ, 1999 to 2007

Graduates and New Products

Associate Director, Marketing Research and Business Intelligence            (2006 to 2007)

  • Spearheaded in-depth marketing research and competitive intelligence for a $300M domestic toddler food brand.
  • Orchestrated effective cross-promotion efforts within Graduates SKUs and other Gerber items.

 

Gerber Baby Care

Associate Director, Marketing Research and Business Intelligence            (2002 to 2006)

  • Served on Baby Care Executive Committee, playing an integral role in driving sales and share growth and pioneering voice of the consumer concept.
  • Resourcefully launched several new cutting-edge quantitative and qualitative research techniques eagerly adopted department-wide.
  • Exercised excellent critical thinking abilities to prepare quarterly competitive benchmarking reports for CEO.
  • Championed development and introduction of brand health tracking tool resulting in highly useful quarterly reports.

 

Gerber Graduates and Tender Harvest    

Manager, Marketing Research           (1999 to 2002)

  • Piloted market landscape study which repositioned Graduates brand and subsequently boosted sales by 15%.
  • Decisively established consumer groundwork for introduction of two of Gerber s most successful product launches (Lil Entrees and Puffs).

 

Prior Background:

 

Principal, Insight Compass

Senior Research Associate, Ross-Cooper-Lund Associates (now TNS)

Account Group Manager, Market Facts (now Synovate)

Manager, Marketing Research, W.B. Doner Advertising

Marketing Research Analyst, The Gillette Company & Beecham Products (now Glaxo Smithkline)

 

Education

 

B.S. Business Administration, University of Pittsburgh

 

Additional Training / Professional Development:

 

  • Strategic Planning, American Marketing Association

         Preparing for Leadership, American Management Association

         Negotiating Skills, American Management Association

         Finance for the Non-Finance Professional, American Management Association

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