qualification summary

 

ambitious professional with a 10+ year proven track record of demonstrating success and progressive hr development, advertising, and marketing expertise. implement business acumen including, assessment of human resources management goals and objectives, extensive training analysis and development, deductive reasoning, conflict resolution, negotiation, problem sensitivity and evaluation, and sound decision making. possess exceptional organizational assessment abilities and interpersonal attributes combined with a fiery determination to succeed. consistently create lasting relationships with people from diverse cultures and professional backgrounds. interact with cross-functional professionals to achieve maximum motivation, collaboration, and efficacy.

 

core competencies

 

staff recruitment & retention / hr management / marketing

employee training & development / performance management / payroll processing

hr policies & procedures / client relations & advisement / team building / morale building

process improvements / employee counseling / coaching / business development

career history

 

h2o industries, inc., gainesville, florida

human resources/business owner, 12/1999 c present

• address benefits policies (medical, dental, term life, vision, aflac, cobra, & 401k) to establish competitive programs and ensure compliance with legal requirements.
• provide current and prospective employees with information about policies, job duties, working conditions, wages, and opportunities, for promotion and employee benefits.
• advise managers on organizational policy matters such as equal employment opportunity and sexual harassment, and recommend needed changes.

• perform difficult staffing duties, including dealing with understaffing, refereeing disputes, firing employees, and administering disciplinary procedures.
• allocate human resources, ensuring appropriate matches between personnel.

 

marketing director

• utilized communication and marketing skills to develop or approve the content for company brochures and additional advertising materials such as banners, direct mailings, and e-mail campaigns.

• implemented sales management strategies that identified target markets and business opportunities and established tactical goals that complied with corporate objectives.
• defined the contents and utilized knowledge of marketing functions including developing effective advertising materials and scheduling training sessions.
• recruited freelance graphic designer skilled in incorporating the marketing plan and vision into tangible materials directly impacting sales and repeat business.

the firm multimedia, ocala, florida

title, 05/1997 c 12/1998

• emphasized the demand for products and services offered by a firm and its competitors and identified potential audiences.

• oversaw product marketing or monitored trends that indicated the need for new products and service marketing utilizing television, cable, radio, print and outdoor advertising on a national, regional, and local level for a wide variety of clients.
• engaged in promoting or creating good will for organizations by writing or selecting favorable publicity material and releasing it through various communications media.

 

barbara gurrola & associates, ocala, florida

office manager/paralegal

• interpreted and communicated internal policies and procedures for staff.
• make recommendations to management concerning such issues as office procedural changes.
• assisted lawyers by researching legal precedent, investigating facts, or preparing legal documents. conducted research to support a legal proceeding, to formulate a defense, or to initiate legal action in criminal, divorce and child custody law.

 

additional experience in kellean kai truesdell, dunnellon as legal assistant

education

bachelor of science in business administration, 06/2002
graduated with honors
university of florida, gainesville, florida

associate in arts, 12/1998

central florida community college, ocala, florida