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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone: (xxx-xxx-xxxx

abc@xyz.com

 

Energetic and detail-driven Event Planning and Public Relations Specialist with solid background in coordinating marketing/promotional events eager to contribute talents toward supporting a progressive organization in achieving defined goals and objectives.

 

Qualifications Profile

 

         Enthusiastic, meticulous, and persuasive leader offering exceptional communication, interpersonal, organizational, negotiating, budgeting, and team building expertise.

         Excellent social network and contacts in entertainment, food service, and media communities.

         Able to seamlessly manage and coordinate full-scope event logistics inclusive of venue selection, vendor negotiations, schedules, accommodation and transportation services, seating, budgets, promotional materials, and multi-media equipment allocation and set-up.

         Highly developed project management and problem-solving skills with a considerable ability to thrive under pressure.

         Able to relate effectively to a wide range of people, establish immediate rapport, and foster long-lasting relationships.

         Highly versatile, productive and adaptable; quickly master new roles, responsibilities, tasks, software, and environments.

         Proficiency in driving cohesive, efficient, and collaborative efforts among cross-functional and cross-cultural teams.

 

Professional Experience

 

Phoenix Beverages, Inc., Long Island City, NY, 2008 to 2009

Market Development & Sales Associate

         Proactively drove sales growth and customer base expansion through new account development, marketing campaigns, special promotions, relationship-building, and public relations initiatives.  

         Continually boosted awareness of products and packages in brand portfolios by designing, coordinating and distributing compelling and informative promotional and marketing materials.

         Prospected, penetrated and secured new accounts via in-person sales calls with various New York City area restaurants, taverns and food suppliers.

         Maximized product visibility, interest, and sales through innovative floor displays, racks, window displays, and other point-of-sale materials and merchandising programs.

         Strategically hosted on-premise sampling events and facilitated product seminars and in-store tasting for accounts to successfully increase sales.

         Applied dynamic leadership talents to train, coach and motivate new merchandisers in account relations, proper presentation and product positioning.

 

Professional Group Marketing, Inc., New York, NY, 2007 to 2008

Sales & Marketing

  • Spearheaded market analysis, market plan development, and sales activities to steer business growth, competitive positioning, and profitability.
  • Explored, identified and evaluated target markets, participated in creation and launch of customized marketing strategies, and proficiently orchestrated events involving 100+ guests.
  • Enhanced company s information gathering and networking capabilities by assembling effective  customer database solution.

 

Continued

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

Briggs Inc., New York, NY, 2006 to 2007

Event Coordinator

  • Leveraged superior organizational strengths to coordinate destination events for corporate clients in the New York area ranging from 10 to 150 attendees.
  • Hired, supervised and directed onsite team members.
  • Exhibited a sharp eye on cost control in negotiating pricing and terms with vendors as well as administering event budgets and expense tracking.

 

Internships:

 

Phoenix Beverages, Inc., Long Island City, NY

Marketing & Sales Assistant

  • Resourcefully developed, coordinated, and implemented high-impact marketing and sales strategies.
  • Cultivated, nurtured and maintained effective client relationships with local hotels, restaurants and bars.

 

Clubfone, New York, NY 

Event Planner

  • Oversaw arrangements for members to gain exclusive access to clubs, restaurants, shows and other entertainment throughout the United States.

 

Promoceans, New York, NY

Event Planner and Lead Intern

  • Selected venue, prepared invitations and championed numerous details such as floral displays, catering, place cards, and photography/video for theme event planning.

 

Education  & Professional Development

 

Bachelor of Science in Hospitality Management, Syracuse University, Syracuse, NY, 2006

 

New York University, New York, NY, 2007 to 2008

         Entertainment and Events Marketing Certificate

         Heyman Center All-Day Fundraising and Grant Making

         Tisch School of Continuing Education in Special Event Management

 

Attendee, International Hospitality Industry Investors Conference, New York, NY, 2009    

 

Memberships

 

Gen Art (arts and entertainment organization)

 

Computer Skills

 

Cross-platform (Mac and PC) proficiency; Microsoft Office Suite; Adobe applications; Type 80 wpm

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