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yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx • abc@xyz.com
profit-driven, results-focused leader eager to contribute proven regional operations management,
strategic analysis, team building, and customer service experience toward successfully
optimizing a progressive beverage company s bottom-line results.
profile
expert in dsd, beverage, and consumer product channel development and sales management capacities.
demonstrate superior key account development, product / market positioning, and new product launch talents instrumental in creating new business opportunities for continued marketplace dominance.
contribute sharp analytical skills, excellent problem-solving abilities, strong interpersonal relations talents, and solid written / verbal communication proficiencies toward supporting diverse business operations.
completed extensive professional development training with dale carnegie, national distillers, hiram walker, and bob brown.
professional synopsis
sweet leaf tea company, city, state
regional vice president of sales central region 2007 c 2008
key accomplishments
ø achieved significant growth of the rtd beverage category for all business segments within highly competitive mainstream, natural, and food service channels.
ø maximized bottom-line profits by gaining new dsd distributors within strategic centrally-based regional areas of texas, colorado, louisiana, new mexico, oklahoma, and arkansas.
drove targeted business growth by developing and negotiating key sales programs for high-profile natural trade buyers to include whole foods, wild oats, vitamin cottage, sprouts, and atkins, as well as expertly managing beverage agreements with multiple grocery, military, and bi&e accounts.
contributed sharp fiscal management abilities instrumental in achieving all-inclusive corporate objectives within set budgetary guidelines, along with proficiently directing critical regional profit-and-loss efforts.
odwalla, inc., houston, tx
director of sales and operations mid-southeastern region 2002 c 2007
key accomplishments
ø spearheaded cost-effective pricing for club stores such as costco and publix, as well as proactively introducing innovative packaging, i.e. 1.5 liters and 11-oz. four packs.
ø successfully grew regional sales from $2.4 million to $8.7 million within three years.
ø added over 250 top stores such as safeway, starbucks, and tom thumb to dsd and distributor sales.
identified and developed first-rate sales / marketing plans for natural, mainstream, and convenience retail chains within an $89-million company to include managing multiple distributors for entire product line.
demonstrated strong leadership talents toward directing management and retail sales representatives within multiple locations.
conducted objective employee recruitment and individual review processes.
boost overall operational results by analyzing budgets, pricing strategies, and purchasing procedures, as well as effectively identifying profit / loss instrumental in optimizing regional revenue.
yyyyyy x. yyyyyy
(xxx-xxx-xxxx • page two
professional synopsis (continued)
odwalla, inc., houston, tx (continued)
regional sales / operations manager 1997 c 2002
key accomplishments
ø increased sales to $1.8 million in 2000 for texas and new mexico markets, along with improving customer base by up to 52% for sam s club, kroger warehouse, and einstein restaurants.
ø reduced dsd return rates by 7% and delivery costs by 5%.
developed dynamic sales / advertisement campaigns for company-based juices and nutritional bars within texas and new mexico markets instrumental in meeting and / or exceeding set sales goals.
actively recruited and supervised top-performing sales / route management and supervisory team members, along with creating effective training programs in coordination with corporate objectives.
allied domecq hiram walker / w.a. taylor, city, state
texas region manager 1994 c 1996
key accomplishments
ø successfully achieved all sales goals throughout tenure, as well as attaining highest percentage of budget nationwide.
directed distributor-based programming to achieve comprehensive statewide sales and market goals, along with recruiting, training, and supervising profit-driven business management personnel and conducting objective performance evaluations.
south texas state manager 1991 c 1994
strategically steered all programming efforts for houston, austin, san antonio, and corpus christi areas to include creating dynamic presentations for distributor management and personnel, as well as resourcefully conducting results-focused sales meetings to attain key organizational goals.
expertly compiled detailed data analysis of all corporate brands for executive-level management review.
south texas / new mexico manager 1987 c 1991
effectively managed distributor activities within high-volume south texas and new mexico markets, along with proactively developing and executing targeted sales plans to attain all set operational goals.
conducted sales reviews and pricing with assigned region, as well as supervising highly skilled distributor sales force and reporting competitive activities.
oversaw regional corporate development efforts to include substantially increasing sales results, product awareness, and brand image.
~ additional professional roles held prior to 1987 ~
education and professional development
extensive business administration coursework university of houston
dale carnegie / national distillers sales coursework
hiram walker / bob brown sales seminars
yyyyyy x. yyyyyy 0000 xxxxxx xxxx , xxxx , xxxxx 00000
(xxx-xxx-xxxx • abc@xyz.com
date
hiring agent name
title
company name
address
city/state/zip code
dear__________________:
i am currently seeking a challenging and rewarding [ insert job title ] role within your progressive organization, and am submitting my resume for your review.
i am eager to apply my broad background in regional operations management, strategic analysis, team building, and customer service toward maximizing your company s bottom line. i am an expert in dsd, beverage, and consumer product channel development and sales management capacities, and can demonstrate superior key account development, product / market positioning, and new product launch talents instrumental in creating new business opportunities for continued marketplace dominance.
please note that i have participated in numerous professional development endeavors to include dale carnegie / national distillers sales coursework and hiram walker / bob brown sales seminars. i have also completed extensive business administration coursework at the university of houston.
you will find me to be a profit-driven, results-focused leader who can contribute sharp analytical skills, excellent problem-solving abilities, strong interpersonal relations talents, and solid written / verbal communication proficiencies toward supporting diverse operations. in addition, i am adept at effectively interfacing with all business representatives through to executive level while building critical client relationships and professional networks. for these aforementioned reasons, i believe i will prove to be an incredible asset to your team.
i look forward to hearing from you in order to discuss an available opportunity for which i am qualified. i may be reached as indicated, and thank you in advance for your time and consideration.
sincerely,
mark kessler
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