yyyyyy x. yyyyyy

dynamic, creative and ambitious marketing analyst eager to contribute solid account management,  business development, analytical and communication skills toward the bottom line objectives of a progressive organization.  perform extensive market analysis to determine trends, consumer behavior, and anticipate opportunities to maximize marketing initiatives.  core competencies include:

   drive online promotional activities

   search engine optimization

   google analytics/ ad words tool

   bilingual/english and spanish

   manage online business presence

   develop strategic partnerships

   search engine marketing

   ecommerce b2c

   strategic planning/execution

   profitability/activity analysis

education

university of california at santa cruz - bachelor of arts,  political science

bills.com/freedom financial network llc., san mateo, ca                                                        2007 - present

marketing analyst

   develop effective programs integrating e-commerce strategies to drive revenue and market development; perform complex analysis on search engine optimization and advertising tools to make adjustments, shift resources and optimize search engine traffic.

   gain significant experience in the web 2.0 environment; utilize google analytics tools to maximize revenue results through increased exposure, manipulate keyword placements, links and site wide optimization processes.

   develop effective seo strategies, produce web content for 150k unique visitors a month, and monitor revenue producing activities captured through various marketing campaigns.

   spearhead efforts to develop new online marketing programs, create strategic partnerships with online affiliates to create cross selling opportunities, and cultivate valuable business relationships for best results.

countrywide financial, san jose, ca                                                                                                         2005 - 2007

sr. account executive

   performed outbound sales calls to current and former customers to solicit sales opportunities.

   consistently met or exceeded sales and production goals by adhering to all corporate sales & relationship building strategies.

   provided face to face meeting with customers to discuss financial needs and made recommendations for appropriate products to support their financial & personal objectives; assessed financial situation, past and current credit history and applicable credit policies.

   managed application processes from start to finish; provided a world class customer service environment leading to a track record of outstanding success.