career objective                              

results-driven marketing and advertising specialist eager to contribute superior business development and client relation skills toward supporting the employer optimize financial performance by implementing creative promotional solutions

profile                                                

ø  offer more than six years of progressive marketing and advertising experience with expertise in creating highly effective experimental and traditional campaigns for a diverse range of top-tier clients

ø  proactively identify and capitalize on opportunities to penetrate and develop markets; excel in developing and presenting promotional plans and executing successful programs

ø  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations

ø  capable of handling multiple concurrent projects; consistently achieve critical deadlines while maintaining high quality standards

ø  dynamic communication, presentation, negotiation, and relationship management skills; proactive team player equally effective in independent and collaborative environments

professional experience                

manager, client services, pierce promotions, washington, dc  3/07 c 6/08

         successfully steered all aspects of strategic brand activation and marketing efforts for a varied client base including verizon communications, discovery communications, and mccormick & co.

         developed and implemented innovative, traditional, and referral-based promotional campaigns to achieve and maintain continually increasing revenues

         supervised and directed 20 staff members

 

account executive, lm&o advertising arlington, va                                     11/05 c 2/07

         expertly crafted and employed advertising strategies designed to support recruitment and retention initiatives for the army national guard; directed and contributed to the revitalization of more than 100 storefront recruitment centers

         established nebraska s state-specific marketing program, the first in the nation and a model for other states; created highly effective advertising campaigns for major events including the lincoln national guard marathon & half-marathon

         researched, identified and coordinated sponsorship opportunities that directly generated leads and enlistments

 

account coordinator, redpeg marketing, inc. alexandria, va    12/03 c 11/05

         effectively developed and realized major, multi-million dollar projects for top-tier clients including many fortune 500 companies; managed innovative campaigns for clients including the mexico tourism board, bacardi, aol, aliz de france, miller brewing company, us airways, and washington post/newsweek interactive

         directed marketing strategies from proposal and conception stage through completion, coordinated all logistical activities, hired and trained field teams, and managed budgets

         achieved impressive rates of penetration and awareness by executing an eight-week mobile tour for the mexican government; connected with more than 400,000 consumers in 20 north american markets with 8,000 individuals reporting plans to travel to mexico within a year, based on the promotion

 

marketing coordinator, six flags america largo, md    1/02 c 11/03

         designed and instituted a large-scale tactical approach to promoting six flags in the washington, d.c. metropolitan area; identified, created, and utilized multi-media advertising opportunities and special events to significantly expand market share

         in addition to $700,000 print advertising budget, coordinated major events including best of maryland two-day park festival drawing 10% attendance increase over previous year; launched first mobile street promotions team that gained 5,000 new park guests

         managed all department activity including 10-member summer intern team; worked closely with in-house public relations department, authored and disseminated advertising copy, press releases, and website updates; directed radio advertising campaigns; collaborated with vendors to develop park map and brochures and negotiated contracts

 

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education                                           

bachelor of science in business administration, international business, university of akron, akron, oh 2001

• concentration in marketing and sales

 

~ affiliations & community activity ~

member, ad club of metropolitan washington

member, daughters of the american revolution

member, usa track & field

volunteer, leukemia & lymphoma society via team in training