Sales ~ Management

Agricultural Sales Specialist

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Ø  Successfully captured 10 major new accounts, creating $800K in new revenue, 2008-2009

Ø  Opened and developed new territory for NutriDense corn, generating 55% of total NutriDense sales for BASF Plant Science

Ø  Launched new Turf Division, targeting and capturing 55 key clients including prestigious accounts such as The Lakes, Brookside Country Club and Crew Stadium; 2001-2003

Ø  As Northeast Regional Sales Manager with AgriPro Seeds/Garst Seed, spearheaded turnaround to achieve profitability and solid market positioning of under-performing region within 3 years

Ø  Increased sales 30% and leveraged 20% market share as Alfalfa Marketing Manager

Ø  Strategically developed Alfalfa Management Newsletter subsequently adopted company-wide

Ø  Joining AgriPro Seeds/Garst Seed as Northeast Area Sales Manager, successfully grew region to most profitable throughout company, with over $1.5M in annual sales

Ø  Twice-elected to serve as Member of President s Advisory Council; AgriPro

Ø  Positioned new Northwest Ohio district as 2^nd largest producer out of 4 districts; Ohio Soil Service

Ø  Certified Crop Advisor

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Farm Center Manager, Crop Production Services Milford Center-Milford, OH                              2008-2009

  Steered business development, client servicing and operations for company headquartered in Greeley, CO; successfully designed and oversaw new office construction

 

NutriDense Program Manager, BASF Plant Science-Research Triangle Park, NC                         2003-2008

  Led establishment, development and management of key corn program for Northeast U.S. region

  Actively collaborated with seed partners in defining, developing and executing targeted business plans focused on maximizing marketing and sales of NutriDense corn through strategic distribution channels

 

Turf Sales Manager, River Valley Cooperative-London, OH                                                         2001-2003

  Successfully started new Turf Division specializing in sales of liquid fertilizer to golf courses

  Optimized operations by resourcefully developing innovative bulk storage and handling processes

 

Advertising Account Manager, Agricommunications-Columbus, OH                                           2000-2001

  Landed 3 major national accounts generating $100K+ in new billings and expanded brand awareness by originating tag line Ohio s Voice for Agriculture

 

Regional Sales Manager, AgriPro Seeds-Shawnee Mission, KS/Garst Seed-Slater, IA                 1984-2000

  Built a 16-year progressive career with company, culminating in leading 12 Northeast U.S. area District Sales Representatives in regional repositioning of products, taking unprofitable region to profitability through proactive sales, marketing, customer servicing, and client retention strategies

  As Alfalfa Marketing Manager as well as Area Sales Manager, Northeast U.S., consistently drove substantial sales growth and market share, achieving multi-million dollars in annual sales

  Actively worked with seed partners to design and implement results-generating marketing plans

Prior Background: District Sales Manager (Seed) Northwest Ohio Region, Ohio Soil Service-Maryville

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BS, Agriculture, Ohio State University - Major: Animal Science; Minors: Ag Econ/Agronomy

Leadership Skills for Supervisors, Field Management of Sales People; American Management Association
Counselor Salesperson, Selling with Style; NuVue Business Solutions

Strategic Decision Making Under Uncertainty Seminar, Integrated Market Planning Seminar, Key Account Management Seminar; Purdue University