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Yyyyyy x. yyyyyy

5413E Briardale Lane, Dublin, Ohio

Phonexxx-xxx-xxxx

E-mail: abc@xyz.com

 

 

 

 

 

 

 

Date

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

Are you currently seeking a dedicated and focused Marketing Manager with a substantial background in the advertising industry? If so, I m submitting my resume for your review. In advance, thank you for your time and consideration.

 

As indicated in the accompanying resume, I bring to you outstanding accomplishments in campaign development, brand management and product positioning, exceptional talents in marketing communications and strategy development, and excellent abilities in analyzing consumer needs, competitive activity, and market conditions. To complement these qualifications, I offer solid presentation, interpersonal, and communication skills which are paramount in the marketing/advertising industry.

 

If selected to join your organization, you will find me to be a diligent and dedicated professional committed to supporting you in achieving your objectives through superior performance, creativity, and initiative. I would most certainly be a valuable asset to <insert name of company>, and look forward to interviewing with you in the near future.

Truly yours,

 

 

 

Yyyyyy x. yyyyyy

 

 

 

Yyyyyy x. yyyyyy

5413E Briardale Lane, Dublin, Ohio

Phonexxx-xxx-xxxx

E-mail: abc@xyz.com

 

Award-winning, resourceful and strategic Broadcast Marketing Manager eager to contribute significant talents toward supporting a dynamic organization in optimizing bottom-line performance.

 

Qualifications Profile

 

Offer strong background in creating and producing TV commercials for nation s leading ad agencies, with specialization in team leadership, new product launches, brand revitalization, and multi-million dollar budget administration. Adept at researching and anticipating market trends, fusing resources, delivering presentations, and conducting competitive analysis. Exercise keen eye for detail to create engaging marketing pieces and promotional materials. Excel in efficiently navigating creative projects from start to finish, and ensure designs contain precise brand and message consistency. Effectively balance competing demands, facilitate cooperative efforts among internal and external parties, and precisely customize marketing and advertising tactics to varying consumer segments.

 

Selected Achievements:

 

         Identified savings of $1.2M in annual agency fees for Big Lots by instituting in-house operations.

         Held accountability for project budgets ranging from $250K to $2M during tenure as Creative Director/Executive Producer for country s top six ad agencies.

         Increased sales 20% by linking and merging marketing efforts of WSS Media s website (www.ShoppingSource.com) to TV.

         Partnered extensively with celebrities, designers, inventors and client marketing managers to expand viewer base for TV Shopping Network and maximize sales performance.

         Produced more than 100 TV commercials for various clients and brands such as Anheuser Busch, Budweiser, McDonalds, Procter & Gamble, Head & Shoulders, Coast Soap, Mr. Clean, and Noxzema.

 

Professional Experience

 

Big Lots, Columbus, Ohio, 2007 to Present

Broadcast Manager

  • Cost-effectively administer, track and manage $4M+ annual broadcast production budget.
  • Apply dynamic leadership capabilities toward directing, motivating, inspiring and supervising team of four and partnering with Web/Internet division to skillfully align creative efforts.
  • Maintained excellent fiscal health and stability for firm despite deteriorating economic climate.

 

Self-employed, Minneapolis, MN, 2006 to 2007

Independent Commercial Producer / Writer

  • Conceptualized and proficiently wrote and produced long-format television sales programs for independent clients.
  • Strategically designed compelling programs to sell novelty jewelry and coins to consumer market.
  • Successfully boosted sales for clients by 25%+ after each program airing.

 

Continued

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

WSS Media Inc./ GemsTV Home Shopping Network, Minneapolis, MN and Reno, Nevada, 2003 to 2006

Marketing Account Director

  • Leveraged strong planning, analytical, and innovating thinking proficiencies to create high-impact promotions and assemble marketing promotional calendar for GemsTV.
  • Spearheaded development of successful to market strategic brand message for web clients.
  • Oversaw full-scope strategy development, copy content, brand initiatives and promotions (broadcast, direct mail, vendor support) for WSS Network and Internet.
  • Supported creative needs of vendors by strategically positioning merchandise offered on network such as watches, fine jewelry, electronics, collectible s, home fashions and fashion apparel, achieving measurable sales increase.
  • Championed multiple web-based marketing plans and concepts for a national U.S. roll-out
    of Toronto-based new Isomers Laboratories health and beauty lines.
    • Considerably grew sales of new products as well as existing brands.
    • Held creative accountability for direct mail, press kits and national commercials.

 

Metropolitan Hodder Productions - Minneapolis, MN, 2001 to 2002

Marketing / Content Writer

  • Demonstrated outstanding organizational strengths in managing accounts for vendor partners encompassing ABC Network, Kroger and Safeway Foods.
  • Explored, devised and implemented persuasive and enticing marketing approaches, strategic concepts, and promotional programs.

 

ShopNBC TV Network Minneapolis, MN, 1998 to 2001

V.P. & Marketing Creative Director

  • Significantly drove revenue growth by fortifying and enhancing marketing communications through national and local TV commercials, partner promotions and the Internet.
  • Planned, created, coordinated and efficiently produced live remotes and promotional programming in US and Europe.

 

Prior background includes 10+ years as Creative Director / Executive Producer for DDB Needham; The Clark Group, Inc.; David Cravit & Associates; Leo Burnett Co.; Saffer USA; J. Walter Thompson and Tathum; and Laird & Kudner, Chicago, IL, 1983 to 1998.

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