yyyyyy x. yyyyyy

202 clifton lane boxxxxxxingbrook, xxxxxx xxxxxx                    
(xxx-xxx-xxxx abc@xyz.com

 

 

sales and strategic marketing executive

results-driven marketing expert with more than eight years of progressive experience in developing and implementing unique corporate branding, strategic marketing, and advertising campaign tactics.  adept at cultivating business alliances, buxxxxxxding diverse client and contact networks, creating highly effective b2b/b2c campaigns, and generating new leads for multi-mxxxxxxlion-dollar companies.  demonstrated abxxxxxxity to plan and produce successful promotional events, increase market share and brand awareness, and expertly manage all facets of online business development.  highly proficient in software applications and technical tools including salesforce, gotomeeting, webex, live meeting, glance, and  american express rezpor. 

 

comprehensive global marketing management market research and analysis

corporate branding industry positioning promotional campaigns marketing collateral tradeshow, convention, and event planning emaxxxxxx and online marketing   public relations client research/retention webinar administration 

professional experience

 

cvm solutions, oakbrook terrace, xxxxxx  4/06 to present

a rapidly growing global provider of supply chain technical solutions serving more than 300 clients on the fortune 500 list

 

director of marketing

successfully coordinate all aspects of marketing operations including developing and implementing an aggressive corporate rebranding initiative.  launch and manage online, print, and on-site promotions.  establish territory-specific marketing and sales strategies, develop marketing collateral, and steer corporate internet presence.  prepare and manage all budgeting and financial planning for marketing efforts, cultivate key partnerships and business relationships. 

 

event planning & on-site promotions:

• planned and directed fast-paced supply world tour traveling to four cities per week that resulted in  more than $250k in increased revenues
• completely redesigned cvm tradeshow booth, corporate presentation,  and collateral to improve company image; set up and managed participation in national and regional tradeshows, annual user conferences, and quarterly sales and marketing events
• negotiate favorable sponsorships and strategic alliances; secured $20k worth of promotions at club pure, las vegas in exchange for partnership opportunity
• repeatedly placed ceo as ism event speaker and twice secured keynote speaker status for evp sales & marketing

 

revenue generation:

• facxxxxxxitated sales increase of 333% and client base expansion of 62%
• spearheaded aggressive online campaign with 72% click rate and 14% order rate
• promoted and administered 12 webinars responsible for more than $500k in revenues

 

internal support:

• provide assistance for the customer advisory board, business development, and inside/outside sales departments
• create customer satisfaction surveys and performance assessment tools to boost retention figures
• increased industry awareness of cvm c-level executives and contributed to recognition as pros to know from supply chain demand executive magazine
• delivered exceptional customer service, created company white papers, presently collaborating on development of magic quadrant for cvm
• contribute to staff development efforts, train new employees, provide team leadership

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vanco us, chicago, xxxxxx 2/02 c 4/06
leading global virtual network operator specializing in packaged network solutions, including the design, implementation, security, and management of 24/7 corporate networks

 

marketing manager north america / global marketing team                                                                           

directly responsible for all networking and managing marketing relations with vendors, clients, and prospects.  served as international media liaison for the company s north america.  resourcefully created and developed dynamic sales materials, marketing collateral, promotions, online campaigns, and corporate communications instrumental to driving business growth.  authored and responded to rfps, negotiated vendor and client contracts, directed major projects, maintained global contact database, and buxxxxxxt strong network of top-tier contacts.  coordinated global travel arrangements, managed executive meeting and appointment scheduling, and planned for key events including worldwide conventions

 

key accomplishments:

• successfully prospected, acquired, and maintained diverse portfolio of international clients including avis, ford motor company, ft interactive data, staples, tibbett & britten, jefferson smurfit, compass group, laura ashley,  and virgin retaxxxxxx

• participated in multi-lingual global marketing efforts and coordinated annual international conference attendance
• designed major campaigns and produced marketing collateral, advertising copy, and pr statements; arranged cold calling scripts for inside sales representatives  

 

world link data, lisle, xxxxxx 7/00 c 2/02
a multi-mxxxxxxlion dollar precision marketing company specializing in the development of custom consumer prospect lists for small, midsize and fortune 500 companies.  

 

team sales executive

proficiently trained and supervised sales representatives and steered team productivity.  provided superior customer service and client support; ensured efficient, accurate delivery of list information to clients. 

 

key accomplishments:

• contributed to team success in increasing corporate revenues by 37%; boosted productivity levels through creation of standardized forms later adopted as company-wide model
• personally generated more than $253k in sales in first nine months with world link
• developed specialized marketing tools for individual client needs and established back end deals resulting in opportunities for multiple sales representatives

 

education

university of indianapolis, indianapolis, in 1996 c 2000

theatre studies

in recognition of outstanding performance in the theatre program, awarded nine semester-long internships acting as theatre facxxxxxxity manager responsible for public relations, box office management, production, and creative design