career objective                              

multilingual, results-driven brand manager eager to contribute extensive international marketing field experience towards supporting the employer in optimizing operational and financial performance

profile                                                

ø  offer more than four years of progressive product marketing and three years of sales experience

ø  excel in developing promotional plans and presenting new launches

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactively identify and capitalize on opportunities to penetrate and develop markets

ø  demonstrated record of highly effective product development and management as well as project management

ø  bilingual in spanish and japanese, proficient in english and french, and conversant in portuguese and italian

professional experience                

japan tobacco international, madrid, spain                                                                                2007 c present

camel brand manager

         successfully manage brand in spanish sector; develop and implement below the line (btl) and customer relationship management (crm) marketing plans and policies

         effectively monitor key performance indicators and overall efficacy of promotional campaigns, manage 8 million budget

         collaborate with and coordinate sales staff and external agencies; ensure accuracy of purchases and logistics for promotional materials

         create annual marketing plan and promotional activities

 

l oreal                                                                                                                                      2004 c  2007

senior product manager, madrid, spain (10/06 c 8/07)

         proficiently managed product category to achieve corporate objectives; consistently met critical goals in time-sensitive environment

         developed and instituted above the line (atl), btl, and crm plans; proactively executed strategies and adjusted marketing efforts as required, forecasted based on sales figures and future promotional activities

         steered product sales operations to attain leading position in the spanish market

junior product manager, tokyo, japan (10/04 c 10/06)

         work on international product development team to develop all facets of new products including concept, formula, packaging, and atl materials; actively proposed new products

         managed research program (cut and fgi) to generate and screen new launches; monitored market to remain current with competitor activity and product development

         ensured successful international product launch by collaboration with laboratory and external agency, resulting in 200% increase in international brand sales

 

fujisankei communications international, paris, france                                                               2001 c 2004

associate account manager

         responsible for negotiation and sale of tv program licenses in europe; increased revenues by 100% in first year alone

         drafted and negotiated contracts

         performed business development functions to expand company s operations and businesses in new markets; successfully increased client base while retaining existing customers

 

estee lauder company, london, england                                                                                              1999
intern c travel retailing marketing department

         directly assisted brand manager with creating promotional calendar and developing individual airport promotions; gained valuable knowledge of product reference stocks and event planning

education                                           

escp-eap master s in management, city of london university diploma/ french grand école diploma, oxford, madrid, paris, 2002

         three years, three countries, three languages programme

         specialization in marketing

 

double major in business and law, carlos iii university, madrid, spain, 1998

         received performance-based grants in private law