Yyyyyy x. yyyyyy                                     0000 xxxxxx xxxx , xxxx , xxxxx 00000

xxx-xxx-xxxx                                                                                                 abc@xyz.com

 

Career Objective                                                                                            

Dynamic Marketing Executive eager to contribute multi-channel marketing expertise toward actively supporting a progressive organization in optimizing business development and revenue growth

 

Profile                                                                                                              

Ø  Effectively define, develop and implement targeted action plans to maximize operational productivity, efficiency and profitability.

Ø  Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging.

Ø  Dynamic communication, presentation, relationship building and problem-solving abilities.

Ø  Excel at interacting with broad populations including management, staff, clients and external contractors.

 

Areas of Expertise                                                                                         

Market Evaluation, Penetration & Expansion                   ROI, Value Proposition & Profit Optimization             

Affiliate, Search, Email Marketing Strategies                   Strategic Business, Market & Sales Planning                                                       Product Intro & Life Cycle Management                                      Competitive Analysis, Positioning & Pricing

Site Design/Development/Analysis                                 Catalog/Print/Telemarketing/e-Commerce             

 

Key Achievements                                                                                            

  Successfully oversaw P&L management; increased sales 18% annually while reducing advertising costs 22%, using aggressive merchandising in various mediums including catalog, web, print and broadcast.

  Created and delivered an entirely new catalog for third party software vendors within 120 days of concept.

  Effectively performed catalog cover testing resulting in a 16% boost in sales.

  Managed multiple successful product launches and marketing campaigns that generated over $2 million in incremental revenue over plan utilizing special purchases, consumer finance incentives, exclusive vendor rebates, unique product bundles, and volume incentive rebates.

  Increased the number of indexed web pages by over 1000% for each website by implementing search engine optimization and improving the internal web design and development processes, resulting in an increase of free organic search results, saving $100K of paid search budget for the quarter.

  Achieved 109% of aggressive web sales goal and reduced direct labor costs by $50K by automating web management processes.

  Instituted a new consumer financing program, increasing revenue and gaining sales rep mind share and new customers with over 15% higher average order values.

  Increased customer corporate website revenues 119% by adding features such as detailed order history and employee purchase programs based upon that feedback.

 

Professional Experience                                                                               

RWC - Long Beach, CA                                                                                                 2005-2008

Partner

  Contributed dynamic research and analytical skills toward designing and implementing effective investment strategies, collaborating with 4 partners.

 

PC Mall, Inc. - Torrance, CA                                                                                           1994-2005

Vice President of Marketing (1998-2005)

  Maintained full accountability for $400 million P&L marketing and merchandising for 100,000+ technology solutions for business, government, educational institutions and consumers.  

  Innovatively created and developed targeted divisional marketing plans, while overseeing sales, products, advertising, web development and database marketing, demonstrating exceptional project management and organization skills in achieving operational goals and timelines.

  Applied solid communication abilities in negotiating contracts and pricing, consulting with vendors on software packaging and building key partnerships with senior management and clients.

 

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PC Mall, Inc. - Torrance, CA                                                                                           1994-2005

Vice President of Marketing (1998-2005)

-Continued-

  Conducted comprehensive research and analysis of niche product category offerings; designed and developed catalog layout to effectively merchandise the largest software catalog in the industry with over 1500 software titles.

  Utilized competitive research along with internal and external web data to enhance the customer shopping experience resulting in an initial lift of 26% in conversion rate.

  Implemented email list collection and web status process changes resulting in an immediate increase in the existing customer database of 200,000+ names.       

  Achieved 134% of pc margin goals through aggressive marketing efforts focused on increasing attach rates of more profitable warranties, services and financing.

Director of Purchasing (1996-1998)

  Actively supported and maintained a $600 million sales budget including inventory optimization, contract negotiation, profit maximization, vendor relationships, sales communications, logistics management, procurement and demand management.

Purchasing Manager (1995-1996)

  Steered high-volume procurement operations ranging from leading top-performing team of 50+ purchasing staff and developing/administering cost-effective operating budgets to actively interfacing with vendors, executive staff and cross-functional departments to ensure achievement of critical procurement goals.

Product Manager (1994-1995)

  Acquired over $70 million in inventory and negotiating vendor contracts to support over $117 million in sales. 

  Proactively established relationships with major manufacturers including Apple, Microsoft, Sony, Adobe, Canon and Epson; effectively negotiated vendor contracts, pricing and marketing funds.

 

Prior Experience

 

Computer City Supercenters, Inc.- Fort Worth, TX          

Senior Buyer                                                                                                   

 

Inacomp Computer Centers, Inc. - Troy, MI                                

Apple Product Marketing Manager

 

Inacomp Computer Centers - E. Lansing, MI                                          

Major Account Marketing Representative

 

TV-3 - Cadillac, MI                                                                                            

Advertising Consultant and Producer

 

Education                                                                                                         

Bachelor of Arts in Marketing/Communications - Western Michigan University