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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone:  (xxx-xxx-xxxx  |  abc@xyz.com

 

Highly focused Sales and Marketing Executive eager to contribute exceptional talents in

brand management, promotions coordination and team-building toward supporting a progressive organization in optimizing bottom-line performance.

 

Profile

 

Excel in market analysis, new product introduction and launches, staff management, budgeting and brand management. Highly skilled in delivering comprehensive product training to end users and distributors to ensure and maximize satisfaction and success with product. Significant experience in creating manuals, catalogs, sell sheets and other collateral materials. Adept at navigating promotional events, coordinating sales and marketing operations, and conducting in-depth field research and competitive intelligence.

 

Selected Achievements:

 

  • Championed marketing events to increase brand presence by 40% for Robert Bosch Tool Corp.

         Reduced spending at Robert Bosch from $2.8M to $2.4M with increased sales and objectives.

         Streamlined product introduction to U.S. market by combining European and North American requirements.

         Developed all new literature and photography for sales support materials and point-of-purchase items.

         Successfully drove considerable sales revenues by seeding International Carpenters (Union) Training Center with Irwin tools and fostering, nurturing and maintaining ongoing relationships.

         Bolstered awareness of Irwin Industrial Tool at Skills USA (VICA) with involvement in 11 competition categories. 

         Selected and awarded as Industrial Specialist of the Year in 1999.

 

Professional Experience

 

Self employed, 2008 to Present

Home Renovation Specialist / Remodeling

  • Demonstrate proficiency in project management for bathroom, kitchen, and basement remodels.

 

Robert Bosch Tool Corporation, 2004 to 2008

Event Marketing Manager

  • Spearheaded full-scope infield mobile marketing initiative and trade show schedule to maximize brand awareness and recognition.
  • Resourcefully created new data capture for trade shows and vehicle program to measurably increase end user communication.
  • Enhanced customer reach and response by developing new e-mail blast and blogging program.
  • Established, implemented and managed RFP process for mobile marketing program.

 

New Product Launch Manager 

  • Planned, designed and implemented manageable process for Bosch Tools North America to achieve and maintain cohesive efforts among product management, engineering and sales personnel
  • Efficiently coordinated Bosch Tools North America NPL implementation with full accountability for overseeing development of associated marketing materials.
  • Partnered with internal and external creative personnel to expedite new product launches.

 

Continued

 

 

Professional Experience (Robert Bosch) continued                                      Yyyyyy x. yyyyyy, Page 2 of 2

 

Brand Communication and Show Manager

  • Directed brand communication initiatives to propel market awareness and sales for Bosch, Hawera, Magna and DML power tools and accessories across North America.
  • Applied sharp multi-tasking expertise toward preparing innovative and best-in-class launch kits, devising distributor, vendor and consumer promotions, and creating programs to increase product pull-through at shows and via distribution (mail-ins, demos, trials, contests, etc.).
  • Co-managed event vehicles which took brand message directly to jobsites and vendor locations.
  • Extensively contributed to all aspects of product marketing and new product development including packaging, photography/imagery, videos, training materials, pricing and presentations.
  • Pioneered development and introduction of accessory catalogs (first ever for business unit) and created informative materials such as grinder reference/safety guide, product sell sheets, training guide for diamond blades, and numerous cross-reference guides.
  • Orchestrated all advertising projects including print, TV, radio, direct mail and spokesperson events.

 

Newell Rubbermaid/Irwin Industrial Tool, 2002 to 2004

National Key Contractor Manager

  • Earned promotion to develop and strengthen relations with national key contactors, convert contractors use of competitive products to Irwin products, and heighten brand awareness within trade unions.
  • Assembled and administered training program for newly-created End User Specialist Teams.
  • Directed, motivated, managed and supervised 12 field managers each having a dozen direct reports.

 

Newell Rubbermaid/American Tool Companies, 2002

Manager, Field Research Specialists

  • Handpicked to direct training for 300 personnel upon acquisition of American Tool Companies.
  • Built, coached, motivated and managed team in creating brand awareness and converting professional users into loyal American Tool customers.
  • Clearly defined field research practices to manage new product development process.
  • Overhauled company s training approaches to more closely align products with real-life applications and leveraged real-life applications to improve product packaging and POP materials.
  • Initiated and managed fleet program for Field Research Group.

 

BOSCH Power Tools, Chicago, IL, 1997 to 2002

Cordless Marketing Application Specialist       (1999 to 2002)

  • Explored, identified and communicated end user needs in terms of cordless tool applications, design and performance to industrial designers and engineers. 
  • Worked extensively with European and North American product managers and engineers to develop new test procedures which met precise needs of North American applications.
  • Coordinated cordless tool field-testing nationwide and documented results for management.
  • Cultivated relationships with nationally-recognized Fire & Rescue Departments to augment underdeveloped market channels and produce an estimated $6M in incremental sales for BOSCH.

 

Industrial Specialist     (1997 to 1999)

  • Worked exclusively on commercial and residential construction sites to establish, increase and maximize awareness of BOSCH products. 
  • Instituted special end user promotions such as Chicago Coat Drive which largely contributed to new record sales for Industrial Channel. 
  • Designed field questionnaires and data gathering techniques which were eagerly adopted company-wide.
  • Played an integral role in competitively positioning product categories by collecting critical information from Industrial Specialists and end users throughout the U.S. and providing findings to senior management personnel.

 

Prior history includes 10-year background in the construction industry as a Lead Carpenter; extensive experience in residential and commercial projects as well as major remodeling efforts.

Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Phone:  (xxx-xxx-xxxx  |  abc@xyz.com

 

 

 

 

 

Date

 

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a <insert job title/position> capacity and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you an outstanding background in product and brand management, well-developed expertise in new product development and introduction, skills in cultivating solid relationships with end users and distributors, and proven success in driving market share growth through innovative programs, events and promotional materials. To complement these qualifications, I offer keen organizational, communication, prioritization, and planning skills which are paramount in sales and marketing management.  

 

As a proactive contributor to your organization, you will find me to be a creative and energetic professional and stellar leader committed to supporting you in achieving your objectives through superior performance, insight, technical acumen, and initiative. I am confident that I could be a valuable asset to <insert name of organization>, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy

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