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yyyyyy x. yyyyyy

237 the alameda pob 459                                                                                                                     (415) 0000 xxxxxx xxxx , xxxx , xxxxx 00000                                                                                                                             abc@xyz.com

 

objective

bilingual, results-driven senior global brand management executive eager to contribute extensive brand protection, sales/channel compliance, and team leadership experience toward supporting the employer in optimizing financial performance.

executive profile

offer numerous years of global brand protection, product introduction, channel sales, marketing and advertising, and compliance management experience, with expertise in the asian, european, and latin american markets as well as fluency in spanish and basic italian language skills.  demonstrated ability to develop and manage brand protection programs that grow brand integrity, reduce gray market activity, resolve counterfeit and infringement issues, and lead to financial recoveries.  effectively apply depth of knowledge in intellectual property rights towards creating innovative business intelligence tools and systems to gather intelligence regarding pricing abuses and misuse of programs; work closely with auditors, clients, field personnel, internal divisions, and senior management to ensure worldwide compliance.  solid record of successfully identifying and capitalizing on opportunities to penetrate and develop highly competitive markets. provide executive-level business analysis, create and implement business development plans, and proactively monitor trends and developments, including competitive services and marketing activities. build, train, and lead top-performing support teams of geographically dispersed specialists.  cultivate long-standing relationships with local and international law enforcement, customs organizations, and judicial bodies.  dynamic communication, presentation, negotiation, and relationship management skills; team player equally effective in independent and collaborative environments. 

career path & key achievements

dolby laboratories, inc., san francisco, ca                                                                                           2005 c present

sr. director, global licensing compliance c brand protection

  • drive $6m global brand protection program and manage 18-member team in all aspects of business operations.
  • design, implement, and continually improve comprehensive compliance programs covering worldwide customs, retail, raids and seizures, audits, investigations and desk/field analysis, case management, and intelligence gathering.
  • create tracking tools and systems to monitor global brand protection and identify gray/black market and counterfeit activities.
  • partner with cross-functional teams, including internal audit department and corporate security and investigations, in all phases of endeavors from product development and marketing to compliance enforcement and financial recovery; manage regional investigations and actively participate in industry and trade associations.
  • lead business development and market research initiatives in south america, india, russia, china, africa, and the middle east; develop infrastructure to build market share and revenue.

 

3com corporation, marlborough, ma                                                                                                     1995 c 2005

sr. manager, business compliance c world wide operations (2001 c 2005)

  • in recognition of outstanding performance, steadily progressed within company to attain ultimate position entrusted with developing compliance programs and leading the corporate anti counterfeit task force team.
  • successfully directed program implementation and evaluated execution of procedures to ensure an environment of conformity; coordinated interdepartmental personnel in financial and legal action.
  • contributed to global fraud investigation and prevention, intellectual property rights protection, and skill enhancement efforts.

senior manager, partnership & operations marketing, desktop products c latin america & europe (1999 c 2001)

  • established highly effective programs to substantially grow latin america and europe market share for personal connectivity products division; managed divisional channel and internal product training in europe, asia, and latin america.
  • expertly steered operations team responsible for special pricing quotes desk, web-based seed unit program, field communications, product promotion, and program compliance.
  • served as lead for business connectivity group co-marketing alliance with microsoft and multiple application vendors.

 

continued
yyyyyy x. yyyyyy                                                                                                                                                                                                   page 2

 

manager, international product marketing (1997 c 1999)

  • directed 6-member team and administered $6m annual budget for international hardware and software product marketing across three distinct divisions.
  • cut special large deal sales cycle time from two weeks to 48 hours with the development and implementation of worldwide exception price process and controls; additionally launched sales and marketing program resulting in faster product introduction and enhanced field support.
  • facilitated product training program for more than 400 sales and marketing personnel throughout asia, latin america, and europe.
  • pioneered business development and gray market research for the russia and china markets.

international channel marketing manager (1995 c 1997)

  • grew market share of desktop networking equipment in europe, asia, and latin america by managing marketing campaigns from inception through sales; consistently achieved quarterly goals.
  • introduced regional reseller incentive program to increase brand recognition, managed product introductions, and supported sales and marketing personnel in the field.

 

accton technology, san jose, ca                                                                                                         1993 c 1995

international sales and marketing manager c latin america

  • effectively managed channel development and grew sales by 50% to generate $10m in revenues during first year alone.
  • oversaw all marketing efforts including location-specific campaign development and distribution, creation of collateral, and trade show participation; implemented customer feedback programs to support future product development.

 

cnet technology, inc., san jose, ca                                                                                                    1991 c 1993

sales manager

  • increased sales by 40% in the first year by opening new channels of distribution.
  • co-created macnet, a new division dedicated to developing and selling products to support apple computer's platform; worked closely with third-party managers at apple.

 

~ military background ~

honorable discharge, united states navy, uss samuel gompers ad 37

education

xavier university, cincinnati, oh

bachelor of arts in political science/international relations

 

~ professional affiliations ~

treasurer and board director, alliance for gray and counterfeit market abatement (agma)
corporate advisory board member, bpm forum                                                                                  

member, association of certified fraud examiners (acfe)            

 


 

yyyyyy x. yyyyyy

237 the alameda pob 459                                                                                                                     (415) 0000 xxxxxx xxxx , xxxx , xxxxx 00000                                                                                                                             abc@xyz.com

 

     

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in an international brand protection capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include extensive experience driving worldwide brand protection and sales/channel compliance efforts.  i excel at building and leading highly productive teams to address and resolve counterfeit, gray market, and intellectual property infringement issues, as well as independently developing international business policies in line with corporate goals.  my strong background in business development, product marketing, and channel sales has consistently proven instrumental in my success at establishing long-standing business relationships and alliances.  with a solid understanding of asian, european and latin american markets and spanish language fluency, i am adept at negotiating complex agreements.  to complement this background, i hold a degree in political science and international relations, sit on the boards of the bpm forum and agma, and am an active member of the acfe.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy

 

 

 

 

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