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yyyyyy x. yyyyyy                                         

0000 xxxxxx xxxx , xxxx , xxxxx 00000

abc@xyz.com

(xxx-xxx-xxxx

 

career objective

results-driven sales and marketing manager eager to contribute superior business development, communication, and client relation skills toward supporting the employer in optimizing financial performance

profile

ø  offer more than 12  years of progressive marketing and communications experience, with expertise in managing major accounts and key territories

ø  demonstrated ability to provide excellent service for existing customers while expanding sales pipeline in highly competitive environments; manage key accounts, develop niche markets, administer major contracts resulting in high-revenue transactions

ø  effectively prospect, secure, and retain diverse client base; develop and implement innovative business development plans, marketing collateral, and online content

ø  monitor trends and developments, including competitive services and marketing activities; successfully identify and capitalize on opportunities to penetrate and develop markets

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactive team player equally effective in independent and collaborative environments

professional experience

the beacon group & horizon logistics, tewksbury, ma                                                                2003 c present                                                                                                                                                                                                                                                                                                                                                                                                       

vice president, marketing & communications / co-owner / co-founder

  • develop and implement comprehensive public relations and marketing communications strategies for this $20m start-up 3rd party logistics (3pl) and distribution company
  • cost-effectively prepare and administer $250k annual corporate marketing and communications budget
  • coordinate company participation in major national trade shows and industry events; activities include involvement in the beach classic (2004 c present) annual 2-day corporate golf outing for 150 clients and business partners as well as serving as an exhibitor at national conference on operations & fulfillment (2005 c 2010),  warehouse education & research council (2005 c 2008), international food distributors association (2005 c 2007), and professional retail store maintenance (2007)
  • position speakers for industry conferences including ncof (2007 & 2010) and vermont / new hampshire direct marketing conference (2006 c 2007)
  • design innovative business development tactics ranging from social media campaigns to local media positioning to private equity entry strategies  targeting 200 corporate stakeholders; produce website copy, sales collateral, press releases, and case studies
  • cultivate long-standing business relationships and institute post-sale account management initiatives, including the customer care program; secured major clients such as swiss army brands ($3m project), feeding america (national client, 200 u.s. locations), fw webb (major account, 80 locations), greater boston food bank ($1m project), and jw pepper ($3m real estate and construction project)

 

wicked irish, l.l.c., lowell, ma                                                                                                   2009 c present

vice president, marketing & branding

  • established acquisition and rebranding strategy for recently purchased internet retail brand; created new logo, developed brand, designed new ecommerce website, and managed promotional efforts
  • successfully conducted 6-week fundraiser responsible for raising $20k,organized and executed wicked irish fest charity event for 2,000+ attendees, made radio and onsite presentations, and created advertising campaign for irish emigrant

 

continued


yyyyyy x. yyyyyy          page 2

 

abel-womack integrated handling systems, lawrence, ma                                                               2000 c 2003

account executive

  • generated $2.5m in annual department sales c the highest figure within assigned territory; provided exceptional customer service for major clients, includng appleseeds, polartec (malden mills), brockway-smith

 

idx systems, boston, ma                                                                                                               1998 c 2000

marketing communications manager

  • proficiently supported the integration of corporate directives into marketing communications; created sales collateral for the largest corporate division and developed company s first live video webcast for 200 national clients

 

~ professional affiliation & additional experience ~

officer, ambassador, director of programs, warehouse education & resource council 2004 c present

 

~ publications ~

author, standing the test of time (editorial),  lowell sun, february 2009

operations & fulfillment advisor, be sure to look in the mirror, april 2006

operations & fulfillment advisor, buy & hope vs. plan & execute, march 2006

contributing writer / blogger, hr insights        insert dates

 

~ community activity ~

tbg/horizon logistics annual thanksgiving food drive benefitting merrimack valley food bank  2004 c present

walk now for autism speaks (greater boston)                                                                                 2005 c 2007

saints medical center, golf committee,                                                                                            2008 c 2009

education

college of the holy cross, worcester, ma                                                                                                   1997

bachelor of arts

 

 

 

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