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Yyyyyy x. yyyyyy
Senior Level Marketing Executive
Dynamic, Enterprising, and Resourceful Senior Level Marketing Executive with broad based experience in product branding, high-profile communications, brand messaging, media relations and developing vital strategic partnerships. Reputation for ability to attain consumer allegiance and loyalty, and promote growth in challenging economic climate. Respected professional with more than 20 years of experience in guiding organizations to surpass their expectations for success.
Brand Development and Market Positioning
Financial Planning and Budget Management
Strategic Planning and Execution
Natural Leadership Ability
Strategic Planning & Execution
Build Brand Influence Perceptions
Press Releases/Effective Writing
Public Speaking/Presentations
Internal/External Communications
Database and Email Marketing Campaigns
Competitive Awareness
Budget and P&L Responsibility
Innovative/Creative/Campaign Development
Strategic Partnerships/Alliances
Professional Profile
© Instrumental in leading multi-million dollar key rebranding strategies to optimize market penetration, brand awareness and consumer loyalty strategies for Penn National Gaming s Hollywood Casino product.
© Spearheaded project planning, agency selection and creative strategies to impact bottom line performance.
© Developed/managed a $35MM marketing budget, as well as a comprehensive short and long-term marketing plan for Casino Aurora; implemented key business logistics, competitive analysis and tactical plans to drive EBITDA goals.
© Utilized Teredata data warehouse to create Penn National Gaming s first segmented revenue, expense and profit build which was ultimately rolled out enterprise-wide; developed KPI s to optimize ongoing performance.
© Masterminded $1.5MM annual direct mail campaign and received $25MM in incentive fulfillment, enhancing customer loyalty and visit frequency results.
© Launched an innovative e-mail marketing campaign; built extensive customer database and oversaw the creation of traditional and video email collaterals.
© Led a key redesign of Hollywood Casino Aurora's website, which featured variable elements, PURLS, rated customer service features, and survey tools.
© Created corporate web-based Club Hollywood Rewards merchandise redemption and cross-property reward transfer systems, introducing next generation technologies in marketing arsenal.
Professional History
2010 to Present: Marketing Consultant - Masterpiece Advertising Design, Atlantic City, NJ
Provide full service marketing, brand development, creative positioning, and media advertising for key clients in the hospitality, healthcare, gaming, and consumer sectors.
Integrate direct mail social media and PR strategies to optimize business results and maintain client loyalty.
1994 to 2010: Vice President Marketing - Hollywood Casino, Aurora, IL
Provided critical marketing leadership for the Chicagoland s largest, single-level casino with annual revenue of $190MM; integral member of the leadership team tasked with managing aggressive revenue and growth strategies.
Memberships and Affiliations:
Chair Northern Illinois University s School of Hospitality Advisory Board
Member Aurora Convention & Tourism Bureau s Marketing Committee
Education
Stockton State College, Pomona, NJ - Bachelor of Arts
Benedictine University, Lisle, IL - MBA Candidate
Yyyyyy x. yyyyyy
(Date)
Mr. (Ms.)
(Company)
(Address 1)
(Address 2)
Dear Mr. _________________
It was a pleasure (speaking with you/meeting with you) on the (date for example, 19th of February or 3rd of July). I would like to take this opportunity to thank you for the time you spent with me, as well as to express my appreciation for the information you offered.
I am very interested in the (name of position) position, and I am convinced now, more than ever, that it is the right job for me. I feel my background and qualifications prepare me well for just the sort of challenges and responsibilities we discussed.
Again, thank you for considering my qualifications. I enjoyed our talk, and am available at any time to provide you with any more information you may need. I look forward to hearing your decision.
Sincerely,
Yyyyyy x. yyyyyy
Name
Title
Company
Address 1
Address 2
City/State/Zip
Date Here
Dear <Name Here>,
I have enjoyed much success in my career as a Senior Level Marketing Executive, and am ready for additional responsibilities and challenges. Please accept this letter and the attached resume as application for the position of <position here>. I am convinced after reading the description for this position on <location of job ad here>, that I am the ideal candidate for the job.
I have an excellent track record of cultivating business relationships and executing sales and marketing plans. According to the job description for <position here>, you are seeking someone with the ability to <choose something from the job description here>. I am well versed in <specific here> and know that I could be an integral member of your team. In addition, I am a highly effective leader with the ability to drive employee performance initiatives and lead organizations to exceed expectations for success.
Here a few examples of my success:
ð Led highly successful rebranding strategies for the Penn National Gaming s Hollywood Casino product.
ð Introduced technology based business solutions to optimize business results; highly familiar with database development, website marketing, and social media platforms.
ð Established myself as a subject matter expert for media and print advertising buying, marketing campaign development, creative ideation strategies, and consumer loyalty programs.
As a proven leader, I believe it would be mutually beneficial for us to meet. I will contact you soon to arrange for an interview. Should you require any additional information, I can be contacted at the phone number listed above.
Best Regards,
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