Results-driven Sales Manager eager to apply dynamic business development, account management and strategic marketing skills toward actively supporting the employer in optimizing sales and profits.

 

 

Possess exceptional sales, marketing, advertising, and management abilities gained from solid background in television broadcasting industry. Proficiency in operations and staff management; guide television stations to achieve and sustain outstanding revenue performance and budgetary goals. Extremely resourceful; quickly adapt to new roles, responsibilities, tasks, technologies and environments.  Skillfully anticipate, plan, and respond accordingly to changing business priorities. Effectively balance competing demands, facilitate cooperative efforts among internal and external parties, and customize media advertising tactics to varying consumer segments. Continuously analyze competitive activity to devise effective approaches and techniques that capture and retain marketshare.

 

Selected Achievements:

 

         Achieved 100% of station budget and 107% of creative services budget for 2008.

         Proactively leveraged upgrade selling tactics and relationship-building skills to surpass market goals by 7.1% in 2008. 

         Achieved 100% of station s local budget and Internet budget in 2007.

         Championed efforts to boost local direct business for WFIE by 37% from 2005 to 2007.

         Successfully achieved 99% of 2006 station budget despite beginning second quarter with $174K deficit.

         Captured 101% of WFIE s second quarter local budget; first local budget made in two years.

         Resourcefully grew new local direct business for WFIE by 38% and slashed credits by 52%.

         Attained 100% of Internet budget in 2006, 12% ahead of previous year.

         Spearheaded initiatives to increase new local direct business for WALB by 27% in 2005.

         Played a lead role in advancing territory from 300^th nationwide to 8^th place for best market share as a Pharmaceutical Sales Rep for Eli Lilly.

         Exhibited impressive versatility and analytical talents as former high school teacher for subjects that included algebra, calculus, chemistry and physics.

 

 

WFIE Television, Evansville, IN, 2006 to Present

General Sales Manager

         Directed daily sales operations to meet or exceed national, local, Internet, and political goals.

         Train, coach, motivate, mentor and manage account executives, consistently emphasizing team cohesiveness, client satisfaction, and productivity.

 

Continued

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Professional Experience continued

 

         Consistently maximize revenue growth and sustainability by modifying pricing structure and guidelines.

         Steer effective inventory management via Wide Orbit traffic system.

• As 2008 Chairman of the Raycom Sales Advisory Board, created Sales Team Advisory Resource newsletter for all of Raycom Media.
• Selected to attend Northwestern University Kellogg School of Management Media Management seminar and National Association of Broadcast Conference for Broadcast Journalism for non-news executives.

                                     

WALB Television, Albany, GA, 2000 to 2005

General Sales Manager            (2004 to 2005)

• Steadily advanced through a series of promotions based on outstanding performance in meeting or exceeding national, local, Internet, and political revenue targets.
• Fostered, nurtured and maintained strong relationships with key accounts.
• Applied dynamic leadership talents toward managing and supervising local sales team, traffic department, and creative services personnel.
• Adeptly attained 101% of station budget and 108% of Internet budget for 2005.

                                   

Local Sales Manager          (2003 to 2004)

• Motivated, managed, coached and guided local sales staff to display productivity excellence.
• Cultivated effective relationships with key accounts vital to maximizing retention and business growth.
• Exercised exemplary organizational strengths to manage inventory and pricing.
• Closely collaborated with General Sales Manager in planning, determining and launching innovative sales strategies and programs.

 

Account Executive            (2000 to 2003)

• Demonstrated proficiency in client relationship development/management, creation of high-impact advertising campaigns, and execution of marketing initiatives.

 

 

Prior Background:

 

High School Teacher, Sherwood Christian Academy, Albany, GA, 1995 to 2000

Pharmaceutical Sales Representative, Eli Lilly, Albany, GA, 1993 to 1994

 

 

B.S. in Business Administration, Emphasis in Marketing, Graduated Summa Cum Laude

Albany State University