career objective                              

results-driven entertainment and advertising marketing specialist eager to contribute superior business development, strategic marketing, and client relation skills toward supporting the employer in optimizing revenue performance

 

profile                                                

ø  offer numerous years of progressive entertainment and advertising marketing experience with expertise in outdoor, print, and e-mail and internet campaigns

ø  proactively identify and capitalize on opportunities to penetrate and develop markets; excel in developing and presenting promotional plans and executing successful programs; solid experience in targeting and managing wide variety of clientele/accounts

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  sharp business acumen and experienced in managing broad scope of operations, including market research, media campaign development and management, internal team-building, and vendor relations

ø  strong technical skills including ms word, excel, powerpoint, outlook, access, publishing; adobe photoshop, illustrator, in design pagemaker

ø  fully bilingual in spanish and english

 

professional experience                

trilogic outdoor, llc, insert location                                                                                                      6/05 c present  

managing director

         successfully oversee all aspects of u.s. and panama operations for this international outdoor wallscape advertising agency

         develop and implement start-to-finish campaigns; execute and continually monitor efficacy of marketing and sales strategies, generate and adjust forecasts accordingly

         perform in-depth, broad-scale research and analysis on market trends and conditions; proactively devise solutions in a constantly changing environment

         actively built and maintain innovative market research results database that provides ongoing industry reporting

         monitor key performance indicators, customers and channels, pricing, discounts, advertising, and competitors business plans

         provide business development functions to expand company s operations and businesses in new markets; successfully increased client base while retaining existing customers

 

broward center for the performing arts, insert location                                                                           12/04 c 6/05 

marketing coordinator 

         created and instituted marketing and public relations strategies; managed e-mail marketing campaigns, internet advertising, and electronic image databases

         achieved increased sales and show attendance resulting from accurate promotional targeting

          coordinated, edited, and distributed communication and events calendar for internal and external publications; provided marketing and pr support for affiliate venues and presenting partners

 

univision network, telefutura, insert location                                                                                         5/04 c 8/04  

production assistant       

         identified, booked, and confirmed guest artists for live gossip television show, esc ndalo tv

         assisted in creating ideas for show and with editing b-roll support material for each show

           

universal music group latino, insert location                                                                                          1/04 c 5/04

sales and marketing assistant

         supported sales, marketing, and press departments; updated weekly sales reports; prepared and mailed promotional and press packs; tracked bds detects

 

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internet commerce & business s.a de c.v., mexico d.f, mexico                                                            1/02 c 12/02

director c sales and marketing

         effectively acquired programs and clients for varied markets at this international distributor of latin american programming through cable, satellite and vod media, and home video

         identified potential programs and clients, developed and presented marketing plans, and successfully negotiated contractual fees and profit percentages

 

matchcode™, insert location                                                                                                            1/00 c 5/00

marketing assistant

         supported marketing director at this tech company

 

~ stage management experience ~

stage manager, the music of olivier messiaen, francis poulenc and charles alkan; manuel barrueco classical guitar, florida international university music festival 2003                          

 

education                                           

florida international university, miami, fl

master in music, major in performing arts management                                  august 2005

 

new york university, new york, ny

insert type of studies/degree/certification entertainment media management, specialization in music management             december 2002

                 

university of miami, coral gables, fl  

bachelors in business administration, major in marketing                              may 2001

 

~ credentials/certifications~

certificate in effective negotiating, karrass, the world leader in negotiating programs, miami, fl, 2000

 

certificate in public relations and advertising, london chamber of commerce and industry, bournemouth, england, 1996

 

 

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a insert job title capacity and am submitting my resume for your review.  in advance, thank you for your time and consideration.

 

as demonstrated in the accompanying resume, my professional qualifications include numerous years of progressive experience in developing and implementing successful marketing strategies for the entertainment and advertising industries.  i excel at researching and analyzing markets to accurately target potential clients in a highly competitive and constantly evolving industry.  i have effectively applied my skills and knowledge toward generating e-mail, internet, outdoor, direct mail, and print campaigns.  to complement this background, i offer a solid academic history and fluency in both english and spanish.

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance.  i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

 

yyyyyy x. yyyyyy