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Yyyyyy x. yyyyyy

10 - 12 Oakburn Crescent

Toronto, ON M2N 2T4

Phone: (xxx-xxx-xxxx

abc@xyz.com

 

Dynamic Marketing Professional seeking opportunity where strong strategy planning and brand management expertise will provide an immediate and positive impact to a progressive organization.

 

Qualifications Profile

 

         Proficiency in marketing strategy development, promotions planning, budgeting, and fostering profitable business relationships.

         Excel at researching and anticipating industry trends, conducting competitive intelligence, and advancing company directives through innovative communication initiatives.

         Effectively conceptualize and create informative and persuasive marketing pieces and promotional materials.

         Team-driven, thrive on challenges, perform well under pressure, and dependably steer strict adherence to superior quality parameters.

         Methodical problem solver; able to create and execute innovative solutions to meet defined business goals and needs.

         Highly skilled in critical thinking, decision-making, and delivering presentations.

         Exceptional blend of interpersonal, technical/design and communication skills; fluent in Cantonese.

 

Professional Experience

 

Shepell fgi, Toronto, ON, 2008 to Present

Marketing Events Specialist

         Spearhead development and execution of 150 marketing events annually by devising promotional strategy, creating marketing materials and presentations, and conducting post-event analysis.

         Drive broad-scope marketing strategies such as email campaigns, marketing displays, viral marketing, print materials, and presentations to increase customer interest in marketing events and promote new products.

         Proactively partner with cross-functional teams nationwide to create and launch innovative and market-specific events and initiatives.

         Conduct frequent market analysis, monitor competitive activity, and scrutinize outcome of initiatives based on customer surveys and feedback to gauge success and ROI (return on investment).

         Team with external design agencies in steering brand refresh initiatives and designing new marketing materials in stringent compliance with specific brand identity guidelines.

         Resourcefully leverage web-based channels and social networking media to expand marketing reach and heighten customer participation and engagement.

         Administer $1M budget and cost-effectively manage inventory of promotional items.

         Apply dynamic leadership talents toward managing, motivating, mentoring and supervising Marketing Coordinators and Project Coordinator.

 

Continued

 

 

 

 

 

Yyyyyy x. yyyyyy ~ Page 2 of 2

 

Professional Experience continued

 

Regional Municipality of Halton, Oakville, ON, 2007 to 2008

Special Projects Program Assistant

         Actively participated in strategy and content development of print marketing and radio advertising campaign promoting voluntarism within Halton Region's non-profit sector.

         Assembled focus groups to determine key objectives of campaign, identified target demographics, determined optimum marketing media forms, and partnered with external marketing agency in content development.

         Instrumental in development and roll-out of high-impact direct marketing mail campaign.

         Reliably performed budget and expense tracking for all campaign deliverables and ensured team awareness of deadlines, roles and responsibilities.

         Orchestrated campaign launch event with stakeholders, government officials and media in attendance.

 

Hospitality Services, McMaster University, Hamilton, ON, 2005 to 2007

Marketing Associate

         Oversaw development and design of compelling print marketing materials to drive sales for 12 food service locations and brands.

         Exercised sharp prioritization skills to update website with latest information, menus and hours of operation.

         Effectively contributed to branding and promotion of new restaurant, Bridges, featuring healthy vegetarian options.

         Relied upon strong analytical abilities to evaluate weekly point-of-sales reports and customer feedback forms, vital to steering marketing strategy planning and optimizing sales performance.

         Facilitated meetings with managers from all hospitality locations to discuss advertising and promotional strategies for each brand and decisively choose strategy and direction.

         Designed bold graphics and communications for print advertising materials and mail-outs.

         Exhibited a keen eye for detail in managing page layouts, copy, and cover design for CCUFSA Magazine, a quarterly industry periodical distributed to post-secondary institutions across Canada.

         Championed annual promotional calendar development including marketing activities for holidays and special events spanning all restaurant locations.

         Trained, coached and mentored team of four student employees.

 

Education

 

Bachelor of Arts (Honours) in English, McMaster University, Hamilton, ON, graduated 2008

 

Computer Skills

 

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, QuarkXPress, Microsoft Office (Word, Excel, PowerPoint, Outlook), Dreamweaver

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