career objective                              

results-driven marketing manager eager to contribute superior market research and analysis skills toward supporting the employer in optimizing market penetration and revenue performance

profile                                                

ø  offer numerous years of market research experience with expertise in qualitative research methodologies, statistical analysis, and business administration

ø  solid record of building, training, and leading top-performing support teams that consistently meet project deadlines and exceed sales goals; demonstrated ability to handle multiple concurrent projects

ø  successfully identify and capitalize on opportunities to penetrate and develop markets for a diverse client base

ø  dynamic communication, presentation, negotiation, and relationship management skills

ø  proactive team player equally effective in independent and collaborative environments   

 

~ technical proficiencies ~

html programming ~ website/database integration ~ online marketing ~ computer assisted telephone interviewing

professional experience                

spyglass media                                                                                                                                                           1999 c present

online marketing manager / web designer

• co-founded and continue to manage successful company dedicated to creating custom new media and e-commerce solutions for small- and medium-size businesses
• develop and implement a range of technology-based products to meet client specifications; projects include database driven web applications, websites, online storefronts, multimedia interactive e-business cards, and video podcasts

 

florida state university, tallahassee, fl                                                                                                2004 c present

communications project manager, office of the vice president of student affairs (2006 c present)

• selected to lead major yearbook overhaul project and direct 20-member interdisciplinary team in all aspects of operations; consistently achieve critical deadlines, maintain strict budget guidelines, and exceed revenue goals
• boosted annual budget from $2.5k to more than $30k through effective advertising sales strategies resulting in increased funding for new technologies, training programs, and marketing outlets

field research director, government performance research center (2004 c 2006)

• expertly managed survey research initiatives and project reporting for state government, private-sector, and non-profit entities; trained and oversaw center staff in customer service, call center activity, and off-site data collection
• introduced process improvements and quality control procedures, assisted with technical troubleshooting, standardized data collection infrastructure, and established web-based resource library

 

mcneil technologies, inc., tallahassee, fl                                                                                                         2000 c 2004

deputy program manager

• successfully coordinated the provision of language services for international refugees new to the state of florida; managed annual $1.2m contract, more than 400 client accounts, and state employee training efforts
• developed marketing plans to raise non-english-speaking refugee awareness of government-backed assistance programs; negotiated vendor contracts and collaborated with department of health to meet refugee needs

 

e-form, inc., tallahassee, fl                                                                                                                             1997 c 2000

business process modeling

• worked closely with clients to design business-specific electronic database solutions to improve efficiency at banks, credit unions, and private companies
• built tailored paperwork protocol and flow models, traveled to client sites and installed new systems, trained personnel on proper usage

education                                           

    florida state university, college of communication, tallahassee, fl

    phd candidate c computer mediated communication and human computer interaction; demography minor present

    master of science c new media and communication technology; business administration minor                  2001

    bachelor of arts / science c media production; music minor                                                                           1997

 

~ instructor experience ~

new communication technology / desktop multimedia / communication and the internet                                                 2008 c present

graduate instructor / certified fsu online course instructor