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Yyyyyy x. yyyyyy

318 High Meadows Dr. ¾ Xxxxxx, XXXXXX xxxxxx ¾ xxx-xxx-xxxx ¾ abc@xyz.com

 

Dynamic, experienced and ambitious Senior Level Communications Executive with a proven track record of developing and executing powerful communications messaging strategies in a highly competitive industry.  Exceptional ability to build internal and external alliances to drive communications goal, while aligning public relations strategies with the mission of the organization.  Core competencies include:

 


   Media Relations Management/ Strategy

   Advertising Selection/Collateral Development

   Brand Development/Equity

   Media Planning & Buying

   Define & Deliver Measurable Results

   Special Event /Fundraising Planning

   Effective Crisis Communications

   Public Speaking & Presentations

   Editing/Writing/Design

   Budget Planning and Management


 

Professional Profile

 

   Strategic leader with the ability to execute marketing communications that clearly communicate value and align to "real" brand-promise.

   Track record of creating and executing strategic communications' plans that clearly position and reposition, develop brand awareness, align perception and create distinction.

   Proven ability to manage crisis communications with confidence & achieve desired outcomes.

   Expertise in evaluating and optimizing communications plans as well as choosing high performing communications tools for maximized impact and minimal cost.

   Develop and execute state-of-the-art public relations programs that demonstrate strategic insight, innovation, and creativity; integrate public relations programs with all elements of marketing mix.

   Ability to drive significant and measurable business impact through strategies to support goals.

   Track record of establishing strong media relationships and understanding the complex nature of positioning and perception.

   Expertise in developing plans to support key events and strategies; develop messaging and content for announcements and presentations, write positioning statements and generate high-level press and broadcast opportunities when possible.

   Exceptional written, verbal and interpersonal competence as well as broad experience creating strategic communications messaging with strong organization and project planning skills.

   Build and maintain close, collaborative, mutually beneficial partnerships with third-party partners.

 

Professional History

 

University of Houston, Houston, XXXXXX - Associate Athletics Director for Communications

   Drive innovative, strategic and tactical communications messaging for the college softball program; serve as a key member of the senior leadership team, and oversee all broadcast and internet positioning to optimize awareness and support for the program.

   Ensure that all marketing and communications activities are in compliance with Conference USA and NCAA requirements; maintain strong relationship with all broad entities of Cougar Athletics.

   Integral in the development and deployment of marketing and fund-raising campaigns, and led the creation of Cougar Pride , a dedicated fundraising program.

   Collaborate with Senior Associate Athletic Director to successfully negotiate a multi- million dollar  contract with ISP Sports, and secured profitable, long-term contracts for radio, television, internet and game day programming.

   Chaired the 2004, 2006 and 2008 Hall of Honor selection committees, and contributed toward brand positioning for the new UH logo.

   Work with marketing leaders to create strategic marketing plans to support 11 seasons of the men s basketball and football programs, and contribute solid creative development skills in positioning program for success, brand awareness and community interest.


1998 to 1999:  The University of Xxxxxx at El Paso - Assistant Athletics Director, Media Relations

   Provided leadership and oversight for all public relations, communication, community relations and sports information initiatives; managed departmental budget and contributed toward staff hiring and performance management.

   Integral in the development of a new logo for Miner Athletics, and collaborated with Marketing Director to define and deploy a successful marketing campaign for Men s Basketball.

   Help positions on committees to select new coaches for the Volleyball and Golf programs, and solidified strategic alliance with Mexican Media outlet to optimize brand awareness strategies.


1996 to 1998:  Indiana State University - Assistant Athletics Director, Media Relations

   Administered Men s and Women s Tennis programs, and served as the Chair for the Hall of Fame Committee.

   Re-established Hall of Fame ceremonies after 10 years, and significantly increased exposure for ISU athletics programs.

 

Additional Related Positions

 

1996:  Xxxxxx Terror - Manager of Media Services

1993 to 1996:  Northern Arizona University - Sports Information Director

 

Education


University of Louisiana at Lafayette, Lafayette, L A - M.A., European History, with a minor in American History and Political Theory

 

Xxxxxx State University, San Marcos, XXXXXX - BA, Broadcast Journalist, minor in International Studies

 

Memberships and Affiliations

 

National Association of Collegiate Athletic Directors

Football Writers Association of America

National Football Foundation and College Football Hall of Fame, Houston Chapter

College Sports Information Directors of America

Member of the External Operations for DI-A Colleges

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yyyyyy x. yyyyyy

318 High Meadows Dr. ¾ Xxxxxx, XXXXXX xxxxxx ¾ xxx-xxx-xxxx ¾ abc@xyz.com

 

 

 

<Date>

 

<Hiring Contact Name>

< Title>

<Company Name>

<Address>

<City, ST Zip>

 

Dear Mr./Ms. ____:

 

Are you seeking a dynamic, ambitious and broad based Senior Level Communications Executive with extensive  experience in brand building, communications messaging, and solid media relations skills to  join your team?  As a progressive and proactive leader, I have always viewed my position in an organization as being a strategic business partner to the operations team, and an advocate for achieving solid business results. 

 

I am a well respected and successful leader because I have found a way to balance the needs of the business, while carefully enhancing the culture and driving media relations strategies during change management and growth periods.   I have a reputation for fairness and open-mindedness, and a track record of supporting corporate accountability.

 

I have significant experience in leading aggressive and innovative public relations and marketing campaigns that result in significant increases in market share, brand awareness and profitability.  I have improved operations through the implementation of new processes and procedures, and have been acknowledged by my employers for my accomplishments.  This, along with my expertise in creating internal and external alliances to drive business goals makes me an ideal candidate for the position of <position here>.   

 

The accompanying resume can give you an overview of my potential for making a worthwhile contribution to <firm or company name>.  I believe it would be beneficial to us both to further discuss your organization s goals and how I can help you meet them.  I will look forward to your call.

 

Thank you for your time and consideration.

 

Sincerely,

 

 

 

 

 

 

 

 

 

 

 

 

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