~  Results-driven Professional Sales Manager eager to contribute extensive

relationship-building talents toward actively collaborating with a dynamic organization in maximizing bottom-line performance.  ~

• Adept at cultivating influential and profitable relationships with customers and principals.
• Diligently analyze industry, emerging products and market trends to plan strategies, uncover new markets, effectively promote products, penetrate new business, and expand competitive positioning.
• Outstanding expertise in conducting market research, coordinating marketing efforts, performing strategic planning, and driving business development.
• Able to clearly convey complex product information to customers.
• Skillfully anticipate, plan, and respond accordingly to constantly changing business priorities.   

         Overseas experience includes designing and developing programs from U.S. retailers.

Berberian and Associates, Inc., 1999 to 2009

Sales Manager

        Spearheaded sales operations for manufacturers representative agency supporting companies seeking to enter U.S. markets.

        Successfully executed, monitored and managed broad-based business goals and strategies for assigned principals.

        Expertly negotiated annual vendor agreements between principals and customers.

        Leveraged considerable analytical abilities to devise innovative marketing plans for retailer to maximize sales growth, profitability and market share.

        Critically analyzed and enhanced planogram space to ensure category generates ample return on investment.

        Scrutinized weekly sales data to uncover, research, and capitalize on trends, recommend strategic actions, and determine most profitable business direction and approach.

        Established, nurtured and maintained strong relationships with inside logistics teams to expedite product flow and optimize quality assurance.  

        Resourcefully cultivated private label relationship between manufacturer and U.S. retailer to enable principal to significantly expand business reach.

        Appreciated by customers for extensive product knowledge resulting in reputation as go-to person.

        Demonstrated exemplary talents in proficiently administering direct import program on an inline initiative.