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yyyyyy x. yyyyyy
Nichole Van Doran-Wolfrom
13898 Nyyyyyy x. yyyyyy Big Wash Overlook Place
Tucson, AZ 85739
5207305120
motorcity101@aolyyyyyy x. yyyyyycom
Country of Citizenship: US
Vacancy Announcement:
Core Qualifications
Market/Trends/Data Research and Analysis; Strategic Marketing Planning; Marketing Program Development/Administration; Market/Customer Needs Assessment; Marketing Communications; Account Management; Customer Service; Revenue Development; Public Relations; Media Relations; Broadcast Media; Community Relations; Advertising; Marketing/Promotional Campaigns; Event Production; Business Development; Written/Verbal Communications; Project Management; Budget Administration; Website Development/Administration; Computer Operations
Professional Experience
Clear Channel Radio (KRQQ, KOHT, KWMT, KXEW, KTZR, KNST, KWFM)
Tucson, AZ US
2006 to Present
Director of Marketing
Annual Salary:
Hours per Week:
Supervisor:
Strategically allocate and manage cluster $300K advertising/promotional budget to contain costs while ensuring financial support of goalsyyyyyy x. yyyyyy Apply dynamic leadership qualities toward directing 20-member web staff as well as co-supervising promotional teamyyyyyy x. yyyyyy Proactively steer promotional activities to generate revenue streams for both station and clienteleyyyyyy x. yyyyyy Spearhead Integrated Marketing program encompassing events, trade shows and web programs as well as results-driven public relation campaign capitalizing on street marketing, events, appearances, and concert venuesyyyyyy x. yyyyyy Facilitate outside initiatives utilizing television, billboard, print campaign, and telemarketing to grow market shareyyyyyy x. yyyyyy Demonstrate creativity and innovativeness in conceptualizing, designing and developing revenue-generating promotional art, sweepstake giveaways, print ads, web design, and station merchandiseyyyyyy x. yyyyyy Apply sharp business/marketing as well as technical proficiencies toward developing and managing 7 station websites as well as online VIP databasesyyyyyy x. yyyyyy
Key Achievements
Steered cluster to achieve #1 Billing Cluster out of all Tucson radio stations for 20+ consecutive months
Led several stations under direction to gain recognition with multiple Best Of industry nominations and awards from high-profile industry leaders including Radio & Records, Billboard, FMQB as well as Tucson Weekly and diverse community and non-profit organizationsyyyyyy x. yyyyyy
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Nichole Van Doran-Wolfrom
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Greater Media -101 WRIF-Active Rock Radio
Detroit, MI US
2000 to 2005
Marketing Director
Annual Salary:
Hours per Week:
Supervisor:
Entrusted with responsible management of $1M advertising/promotional budgetyyyyyy x. yyyyyy Proactively led 20-member promotional and web staff to achieve and surpass operational objectivesyyyyyy x. yyyyyy Proficiently steered all outside marketing as well as station and existing client promotional and revenue development initiatives; additionally executed station s Non-Traditional Revenue (NTR) strategies including events productionyyyyyy x. yyyyyy Resourcefully developed and implemented multi-venue public relation campaigns to aggressively penetrate and develop target marketsyyyyyy x. yyyyyy Successfully developed and administered award-winning website and on-line Cyber Crew Clubyyyyyy x. yyyyyy
Key Achievements
Within first year of assuming position, drove dynamic promotional campaigns generating highest production in revenue/sales as well as highest ratings posted in thirty-three year historyyyyyyy x. yyyyyy
Steered station to win approximately 26 prestigious Radio & Records, Detroit News, Best of Michigan, Detroit Free Press, Real Detroit Weekly, Billboard, FMBQ and Radio Link Best Of awards; nominated for Marconi s
Rock Station of the Year awardyyyyyy x. yyyyyy
Walt Disney Company/ABC, Incyyyyyy x. yyyyyy - WDRQ (93yyyyyy x. yyyyyy1 DRQ) Rhythmic CHR Radio
Detroit, MI US
1997 to 2000
Marketing and Promotions Director
Annual Salary:
Hours per Week:
Supervisor:
Contributed strong leadership qualities and motivational skills toward leading top-performing team of six web support staff in support of increasing promotional and revenue for station as well as clienteleyyyyyy x. yyyyyy Cost-effectively developed and administered $500K annual marketing/promotion budgetyyyyyy x. yyyyyy Developed and launched series of initiatives to successfully boost ratings using diverse strategies ranging from event planning, street marketing, media/publicity, and television to billboards, mailing campaigns, loyal listener programs, and Internet ventures, among othersyyyyyy x. yyyyyy Spearheaded varied Non-Traditional Revenue (NTR) promotions and programs instrumental to growing market shareyyyyyy x. yyyyyy Assumed accountability for increasing promotional and revenue for station as well as clientsyyyyyy x. yyyyyy
Key Achievements
Achieved 85%+ promotional rating by clients, boosting annual revenue average by approximately 35%, through innovative promotional initiativesyyyyyy x. yyyyyy
Within a one-year time span, 1999-2000, generated 75% increase in ratings concurrent with a 17% increase in listener cumeyyyyyy x. yyyyyy
Education
Oakland University
Rochester, MI
Degree: N/A
Major: Marketing/Advertising
Semester Hours:
Dates:
Computer Proficiencies
Windows NT, Microsoft Outlook, Excel, Power Point, and Adobe Photoshop
yyyyyy x. yyyyyy
Nichole Van Doran-Wolfrom
13898 Nyyyyyy x. yyyyyy Big Wash Overlook Place
Tucson, AZ 85739
5207305120
motorcity101@aolyyyyyy x. yyyyyycom
Country of Citizenship: US
Vacancy Announcement:
KSA QUESTIONS
Factor 1: Professional working knowledge of the principles and practices of marketing, public relations, and commercial sponsorship, including the use of marketing research survey methods, the analysis of data to determine customer needs, and appropriate marketing strategiesyyyyyy x. yyyyyy
I offer over a decade of successful marketing and public relations experience in the radio broadcasting industry, with positions progressing from Marketing and Promotions Director with Walt Disney/ABC and Marketing Director with Greater Media to my present position of Director of Marketing for seven Clear Channel Radio stationsyyyyyy x. yyyyyy In these positions, I ve been responsible for defining, developing and executing targeted marketing strategies for driving market share and revenue growth not only for our station(s), but for our clienteleyyyyyy x. yyyyyy This requires the ability to effectively research/survey and analyze customer needs and trends of widely diverse populations, industries and marketsyyyyyy x. yyyyyy I have consistently proven myself proficient at determining optimal Integrated Marketing strategies for achieving competitive market penetration and business development objectivesyyyyyy x. yyyyyy I have launched campaigns and initiatives using venues ranging from trade shows, special events, public appearances, concerts, and sweepstakes to billboards, television broadcasts, print materials, telemarketing, websites, and proprietary product merchandisingyyyyyy x. yyyyyy
Clearly illustrating my qualifications, I have continually generated resultsyyyyyy x. yyyyyy With Clear Channel, I have successfully steered marketing and promotion initiatives to achieve #1 Billing Cluster throughout Tucson radio stations for over 20 consecutive months as well as numerous Best Of awards and nominations representing industry leaders such as Radio & Records, Billboard and FMQByyyyyy x. yyyyyy In my first year as Marketing Director with Greater Media, I spearheaded innovative promotional campaigns leading to some of our highest revenue/sales production volume as well as top ratings posted over the station s thirty-three year historyyyyyyy x. yyyyyy While there, we won 26 prestigious industry awardsyyyyyy x. yyyyyy Similarly, launching my career with Walt Disney Company/ABC Incyyyyyy x. yyyyyy, I was able to rapidly boost annual revenue average by approximately 35% and achieved 75% ratings increase within a one-year time frameyyyyyy x. yyyyyy
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