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yyyyyy x. yyyyyy
(xxx-xxx-xxxx • abc@xyz.com
profile of qualifications
ø results-driven mba candidate with extensive marketing experience, eager to support the employer in increasing market penetration through strategic branding and positioning initiatives
ø demonstrated ability to create, implement, and manage innovative advertising and promotional campaigns; track results and modify tactics on an ongoing basis
ø partner with interdepartmental staff and external agencies to optimize campaign performance
ø proactively monitor trends and developments, including competitive services and marketing activities; effectively identify and capitalize on opportunities to expand markets
ø dynamic communication, presentation, negotiation, and relationship management skills
ø solid technical proficiencies including microsoft office (word, excel, powerpoint, access, outlook)
core competencies
bottleneck identification & resolution
deadline management
flexibility & adaptability
new market development
niche / target marketing
public relations & corporate communications
short & long term goal definition
strategic planning
team leadership
key achievements
played an integral part in executing marketing strategies responsible for attracting and enrolling more than 280 students at the university of phoenix, resulting in over $5.6m in new revenues
streamlined university of phoenix application process to reduce time required from one hour to fifteen minutes
granted award for dedication to improving marketing success, resolving operational issues, and increasing enrollment figures at the university of phoenix
quickly
promoted to team lead in recognition of exceptional performance at adt fire
& security
gained strong entrepreneurial and independent marketing experience through
building and maintaining a client base of over 50 individuals as an independent
personal trainer
education
studies toward master of business administration, university of phoenix, san jose, cato be conferred february 2011
- current gpa 3.7
bachelor of science in fitness management, mississippi state university 2003
relevant experience
associate college advisor, university of phoenix, san jose, ca 3/09 c present
- work closely with administrators, faculty, and teachers to develop and roll out initiatives employing varied tactics to strategically increase program enrollment and student retention
- accurately qualify students, complete admissions paperwork, enroll students in programs across all areas of study, and advise students on admissions and degree completion requirements
outside sales representative, adt fire & security, pleasanton, ca 6/08 c 3/09
- performed aggressive business development activities including knocking on 100 doors daily, disseminating marketing collateral including 500 mailers per month, and developing qualified leads through referrals
outside sales representative, cbeyond communications, santa clara, ca 11/07 c 3/08
- designed and marketed a wide range of telecommunications solutions for small to medium businesses; delivered outstanding customer service and provided knowledgeable assistance
~ additional experience ~
independent personal trainer, overtime fitness, mountain view, ca 1/06 c present
- provide fitness education, tips to correct unhealthy behavior, and encouragement to motivate clients; record measurements and monitor progress toward goals
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