yyyyyy x. yyyyyy

(xxx-xxx-xxxx

abc@xyz.com

 

media/marketing/advertising consultant

 

~ career profile ~

 

offer over 11 years progressive experience managing client accounts, writing and editing radio and tv commercials, and assisting with creation of innovative marketing campaigns. ~ consistently achieve optimal utilization of media campaigns and promotional programs through marketing planning, program coordination, and cultivation of strong business relationships. ~ able to quickly adapt to and manage multiple, changing priorities in a fast-paced, customer-focused environment. ~ possess an established track record of showcasing project management, creative, business development, and analytical skills.

 

~ key achievements ~

 

ö         spearhead business development with benefits-oriented sales presentations utilizing the yahoo! advertising model as well as other yahoo! products and services offerings.

ö         led business development initiatives for ketv and its associated digital platforms including weathernow and ketv.com by researching the client s business culture and target audience, devising customized advertising and marketing solutions for clients, and partnering with other departments to coordinate advertising campaigns.

ö         served as lead tv and radio copywriter, writing and executive producing a 30-minute infomercial.   

ö         directed a diverse team of producers and freelance writers, scheduled talent, and organized items needed for production shoots while managing agency production schedule.

 

~ professional experience ~

 

yahoo!, omaha, ne                                                                                                                                         2009-present

national account executive

     collaborate with potential and current clients to provide customized advertising solutions targeted for their business s specific marketing needs.

     manage sales process from prospecting through activations and partner with advertisers to expand their online marketing presence on the yahoo! network.

     maximize customer sales experience by collaborating with other internal yahoo! teams and develop individualized advertising programs, secure financing terms, and negotiate contractual agreements.

 

strategic management media group, new york                                                                               2005-present

contracted media consultant

     administer and develop marketing plans as well as project budget and p&l statements.

     contribute creative talent to devise innovative advertising campaigns, negotiation, and placement for both traditional and online media.

     manage marketing and media schedules and oversee competitive tracking and roi analysis.

     conceptualize dynamic banner development in collaboration with advertising agency management.

     evaluate and edit ppc and display online advertising buys.

 

moran cinemas, omaha, ne                                                                                                                      2000-present

marketing consultant

     develop marketing initiatives incorporating internet, print, radio, and trade shows to promote theater offerings and maintain brand awareness within a target market.

     create and implement cross-promotions with local businesses and sell theater advertising.

     project and set marketing initiatives and balance project budgets.

     organize theater reservations for community events.

 

ketv channel 7, omaha, ne                                                                                                                           2008-2009

account executive

     researched the client s business culture and target audience, devising customized advertising and marketing solutions for clients, and partnering with other departmental teams to coordinate details of advertising campaigns.

     negotiated sales contract rates with agency staff for all advertising campaigns and meet strict deadlines through task prioritization.

     managed a business budget and total quarterly goals.

     monitored effectiveness of campaigns to implement measures for improvement in future advertising efforts.

 

 

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kristin hunter                                                                                                          ~ page 2 of 2 ~

 

 

rutledge and associates, council bluffs, ia                                                                                             2006-2008

production coordinator

     create and implement innovative monthly marketing campaigns for clientele and interacted with clients regarding campaign themes and plans.

     served as lead tv and radio copywriter, writing and executive producing a 30-minute infomercial. 

     managed agency production schedule by balancing workloads and keeping projects on time and within budget.

     directed a diverse team of producers and freelance writers, scheduled talent, and organized items needed for production shoots.

 

kptm fox 42/kxvo wb 15, omaha, ne                                                                                                            2005-2006

marketing/production assistant

     managed and updated local and regional accounts to assist account executives.

     developed marketing/media presentations and completed special projects to drive revenue for the sales team.

     verified inventory for commercial airtime availability and verified accuracy of new orders prior to entering them into the system.

     co-authored the company newsletter and was assistant copywriter the omaha living program.

     reviewed and calculated weekly sales projections and compiled a report for review by the local sales manager.

     entered both script and graphics into the program utilizing newsking.

 

additional experience: caseworker, heartland family service c omaha, ne; 2003-2005

teacher/child care provider, children s square c council bluffs, ia; 2001-2002

advertising intern, r.w. jones & associates, council bluffs, ia; 1998-1999

~ education ~

 

bachelor of arts in communication arts c bellevue university, bellevue, ne, 08/2004

~ graduated cum laude

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

(xxx-xxx-xxxx

abc@xyz.com

 

 

date

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear__________________:

 

i am currently seeking a challenging career opportunity in a marketing, advertising, or public relations capacity and am submitting my resume for your review. in advance, thank you for your time and consideration.

 

as a relocating professional to the des moines area, i am seeking to utilize my 11 years experience in advertising sales and media production consultant roles for such large audience media companies as yahoo!, ketv channel 7, and kptm fox 42/kxvo wb 15 within your organization. throughout my career, i have gained knowledge of conceptualizing advertising campaigns from concept to completion and managing client accounts to drive sales utilizing creative talents in writing and graphically presenting materials.

 

some key achievements include:

 

ö         spearheading business development with benefits-oriented sales presentations utilizing the yahoo! advertising model as well as other yahoo! products and services offerings.

ö         leading advertising campaign development for ketv and its associated digital platforms including weathernow and ketv.com by researching the client s business culture and target audience and partnering with other departments.

ö         serving as lead tv and radio copywriter, writing and executive producing a 30-minute infomercial.  

ö         directing a diverse team of producers and freelance writers, scheduled talent, and organized items needed for production shoots while managing agency production schedule.

 

i strongly believe in going above and beyond expectations and devising individualized campaigns to cater to client s specific needs. i am a dedicated worker and was heavily recruited from ketv channel 7 to join yahoo!. in my current position as national account executive for yahoo!, i consistently use my strong leadership and communication skills to build and maintain effective business relationships in an environment where multiple, changing priorities are the norm. my success in meeting the challenging needs of our clients can also be attributed to an exceptionally strong organizational ability and meticulous attention to detail.

 

to complement this background, i graduated cum laude with a b.a. in communication arts.  

 

as an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. my goal is to transition my experience, creativity, and enthusiasm to your organization. i am confident that i could be a valuable asset, and look forward to interviewing with you in the near future.

 

sincerely,

 

 

kristin hunter