Ø  Accomplished marketing executive with expertise in online/web advertising, corporate branding, and market analysis to optimize marketing/sales operations of a progressive organization.

Ø  Excel in training, developing and directing high-performance teams; have spearheaded numerous training initiatives, equipping staff with tools and resources for maximizing performance.

Ø  Dynamic analytical, team leadership, contract negotiation, project management, client relations, and problem solving skills.

 

 

  Increased lead quality and reduced lead attrition 25% by introducing A/B testing of marketing messages.

  Reduced average overall cost per lead from $38 to $7 while increasing lead volume through implementation of SEO and email campaigns.

  Successfully launched a marketing reporting dashboard for Discover Card executives within 6 weeks of project start date.

  Grew existing client contracts by 600%.

  Maximized mailing response 85% by designing a data model for St.Vincent Hospital Group.

  Spearheaded a 300% growth in editing system sales and training revenue after conceptualizing and launching a new edityourvideos.com brand.

  Managed more than $250,000 in cooperative advertising funds from Sony, Panasonic, and others.

 

 

FRANCHISE FOUNDRY, Orem, UT                                                                                          2009-Present

Director of Online Marketing

  Strategically drive online business development through management of promotional and lead generation programs for a portfolio of franchise brands.

  Conceptualize, design, and launch complete marketing plans across multiple channels including online, print, PR, and direct mail.

  Established measurement benchmarks and performance indicators for Marketing, Sales, and Client Service divisions.

  Conducted early market research, design, and implementation of a Franchise Corporate Intranet platform that is currently used in multiple organizations.

 

ICROSSING, INC. (SHARP ANALYTICS, INC.), Salt Lake City, UT                                             2006-2009

Manager, Business Intelligence

  Spearheaded launch of marketing analytics tools and services; managed and coached a team of analysts, designers, and project managers to optimize productivity.

  Served as corporate liaison to coordinate efforts of several parties spread across various departments, companies, and geographic locations.

  Streamlined reporting initiatives on 32 brands across several channels by devising and integrating a marketing dashboard for Pfizer.

 

Business Intelligence Analyst

  Partnered with client companies to produce custom marketing reporting dashboards; coordinated integration of various disparate data sources into a central data warehouse.

  Improved reporting functions by identifying key performance indicators as well as designing and optimizing data aggregation procedures.

  Increased online to offline lead conversions and overall marketing efficiency by collaborating with AAA Auto Insurance.

  Created and implemented an innovative reporting system for International Truck that allowed leads to be tracked from ad placement through purchase.

 

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T.V. SPECIALISTS, INC., Salt Lake City, UT                                                                                2005-2006

Marketing Specialist

  Strategically planned and executed corporate branding and promotional advertising campaigns through negotiation of price and placement in various media including newspaper, magazine, radio, television, and public events.

  Administered company commercial website and other internal web properties; planned and represented company at retail trade-shows.

  Wrote, directed, and edited multiple television commercials for air on KSL, KUTV, KJZZ, and others.

  Implemented a customer communication system to manage email and direct mail marketing communication.

 

MAKE A SCENE MEDIA, Bountiful, UT                                                                                       2000-2005

Marketing Manager

  Oversaw website production and put together a talented team of designers and developers to maximize online presence.

  Created graphic and functional web design for small business websites.

  Increased operational efficiency by conceiving and implementing a database-driven application.

  Maintained record breaking sales for 4 consecutive periods.

  Successfully completed all projects within deadlines and under budget.

  Part-time 2000-2003,  Full-time 2004-2005

 

 

UNIVERSITY OF UTAH-Salt Lake City, UT

Master of Business Administration, 2006

Bachelor of Arts in Mass Communication, 2002

 

 

 

 

 

 

 

 

Date

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a marketing executive capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.

 

With my progressive experience in driving business success through director of marketing, manager of business intelligence, and marketing manager roles, I feel I will benefit your organization. Throughout my work history, I have consistently exceeded sales growth expectations by conducting market research to identify current business trends and create and implement innovative marketing campaigns across several channels for maximum profit. During my experience, I have developed sharp analytical, leadership, and project management skills to develop and mentor staff in diverse business areas.

 

Some of my selected achievements include:

 

  Sales Lead Generation: Increased lead quality and reduced lead attrition 25% by introducing A/B testing of marketing messages; reduced average overall cost per lead from $38 to $7 while increasing lead volume through implementation of SEO and email campaigns.

  Marketing Campaign Development: Maximized mailing response 85% by designing a data model for St.Vincent Hospital Group.

  Brand Management: Spearheaded a 300% growth in editing system sales and training revenue after conceptualizing and launching a new edityourvideos.com brand.

  Financial Administration: Managed more than $250,000 in cooperative advertising funds from Sony, Panasonic, and others.

 

To complement this background, I possess a master s degree in business administration.

 

As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. My goal is to transition my experience, creativity, and enthusiasm to your organization. I am confident that I could be a valuable asset, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

Sam Anderson